PR93760

SEOUL, South Korea, Dec. 17, 2021 /PRNewswire=KYODO JBN/--

The Cultural Heritage Administration and the Korea Cultural Heritage Foundation

have released the fourth episode of the global promotion project of the Visit

Korean Heritage Campaign. It is about Hangeul, Korean Alphabet.

Following the promotional videos of Hanbok (traditional Korean clothes) in New

York Times Square, in June; Hansik (traditional Korean food) in London in

August; and Hanok (traditional Korean house) in Bangkok in October, the fourth

episode has been played in Shibuya, Tokyo, Japan, for a month since November 30.

Introducing K-Heritage "Hangeul" as the world's best writing system

The video begins with unfolded Hunminjeongeum Haerye, which means "explanations

and examples of the correct and proper sounds for the people." It shows three

Korean consonants floating on the book. These letters bring up the image of

"Squid Game," Netflix's hit drama, which continues the craze of K-contents

throughout the world. They are transformed into the message saying, "Let's find

such exciting Hangeul letters." In the video, models of different nationalities

enjoy learning the logic of Hangeul with the cards showing Korea's beautiful

cultural heritage names.

Visit Korean Heritage Campaign's global promotion project continues until the

end of the year

This campaign will gear up efforts to introduce Korean cultural heritage amid

the increasing wave of K-contents. The last fifth series will be released

following the promotion in Tokyo.

"It's an important moment that we can promote Hangeul's excellence and beauty

amid ever-higher global interests in K-contents. In preparation for the

post-COVID era, we would like to expand the interest in Korean contents into

the Korean cultural heritage and encourage tourists to visit the cultural

heritage in the future," said Kim Ki-sam, Director of Cultural Heritage

Contents at the Korea Cultural Heritage Foundation.

The Visit Korean Heritage Campaign strives to introduce the value and charm of

the Korean cultural heritage both to Koreans and the world. As part of the

campaign, diverse promotional activities have occurred throughout the year.

They include the operation of the Visit Korean Heritage Campaign exhibition at

the Dubai Expo and the Top 10 Cultural Heritages tour course, and the hosting

of "Korea In Fashion," "Korea On Stage," "World Heritage Festival," "World

Heritage Media Art," "Royal Culture Festival."

www.chf.or.kr/visit

https://www.youtube.com/channel/UCIrUmO2KgB2_Yo0-P9BvuVA

SOURCE:  Korea Cultural Heritage Foundation