PR93862

BAODING, China, Dec. 24, 2021 /PRNewswire=KYODO JBN/ --

Despite the tough situations of COVID-19 pandemic and chip shortages, GWM is

speeding up its pace of globalization. It has participated actively in several

international auto shows and released a number of featured models, showing the

world an ever-expanding momentum of its globalization strategy.

This year, GWM's sales network has covered over 60 countries. In order to

accelerate the implementation of its strategy in Europe, GWM has established a

subsidiary in Munich, Germany, and set up its European headquarters. At the

same time, in order to constantly develop the global market, the company has

expanded its sales to Southeast Asia, South America, Europe, North Africa, and

other regions. These initiatives demonstrated GWM's global competitiveness in

the international arena.

Furthermore, GWM acquired and has put into operation new plants in Thailand and

Brazil, respectively, which provide sufficient production capacity for its

global markets. After seven months of preparations and improvements, GWM put

into operation the Rayong Plant in Thailand in June and provided advanced

production technology, driving forward the development of the local automobile

industry. Two months later, it signed an acquisition agreement with Daimler

AG's factory in Brazil. The conclusion of this agreement will enable GWM to

cover Brazil and the whole South America.

In terms of technology research and development, GWM established Zhangjiagang

(China) Technology Center in February this year, which is the second R&D center

established by GWM based on its globalization strategy. GWM has tens of

thousands of R&D and design personnel worldwide so far, with R&D achievements

especially in technological breakthroughs of the L.E.M.O.N. platform, the

Coffee Intelligence platform, and the TANK platform.

Based on the positioning of a global smart technology company, GWM has

constantly strengthened the user-centered philosophy. It places highly emphasis

on the experience of global users and is gradually adapting to the locale

cultures worldwide. In Thailand, as Loy Krathong is one of the most important

traditional festivals, a local version of Valentine's Day, that carries

people's wishes and prayers for life, GWM has well integrated into the life of

local users by creating the super water lamp. In Chile, GWM has focused on the

user groups enjoying adventures and joined self-driving reality shows with Luis

Andaur, a famous local adventurer.

Thanks to the outstanding achievements in above all aspects, GWM is listed

among the Top 50 Chinese Global Brand Builders in 2021, according to a joint

report by Google and Kantar Brand Z.

"The only way for auto brands to surpass competitors in the real sense is to

strengthen their own advantages rapidly in the next three to five years", said

Jack Wei, chairman of GWM, at the 2025 Strategy Global Launch Conference. It is

expected that the company's global annual sales target of 4 million vehicles

will be achieved in 2025.

SOURCE: GWM

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