TCL Announces New Brand Slogan, 144 Hz Mini LED TVs & All-New Mobile Devices at CES 2022
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HONG KONG, Jan. 4, 2022 /PRNewswire=KYODO JBN/ --
*At a series of virtual events, TCL introduced "Inspire Greatness" slogan and
all-new smart devices, including 2022 Mini LED TVs and mobile offerings
TCL Electronics (1070.HK), a leading consumer electronics brand, held a series
of virtual press events today, where its chairperson and senior executives
shared the company's latest brand slogan "Inspire Greatness" and business
developments. The audience was able to see TCL's smart home products in action,
as well as a preview of TCL's 2022 Mini LED TVs and latest mobile devices.
Visit here(https://www.tcl.com/global/en/ces-2022.html) to learn more about TCL
at CES 2022 and view a recap of the livestreamed announcement.
Message from the Chairperson
Ms. Juan Du, Chairperson of TCL Electronics, speaking at the global virtual
press conference, addressed the core philosophies of TCL.
"At TCL, we always put our customers first. Everything we do is focused on
bringing value to people by improving their lives and experiences with our
products and services. But we can't do this alone," said Ms. Du. "We depend on
our creative and pioneering employees, on the long-term support of our trusted
partners, with whom we work tirelessly together, and most importantly, on our
business ethics of integrity and honesty."
She also shared highlights of the brand's global business results in 2021 and
the innovations that have driven the success of TCL.
Pushing the limits of what's possible with display technology, TCL founded TCL
CSOT in 2009 and has invested nearly US$31 billion to provide consumers with
the best quality screens. And caring deeply for the environment, TCL has
entered the photovoltaic sector to produce cleaner and greener energy.
Over the years, TCL has been creating a connected smart home ecosystem guided
by its AI x IoT strategy. Large-screen TVs should be the entry point to a
'smart life' and TCL is continuously innovating and developing new home
appliances and mobile devices to help make people's lives more convenient by
inspiring greatness.
"We hope our technology will create solutions so people worry less day-to-day,
but also allow them to spend more time having fun with their family and
friends," added Ms. Du. "At TCL, with our products and services, we want to
make people's lives safer and healthier. Ultimately, we wish to inspire and
empower people to pursue greatness in their lives."
2022 TCL Mini LED TVs
Since 2018, TCL has been investing in Mini LED TV technology and is aiming to
become the top player in Mini LED TVs within five years.
In 2022, TCL is taking another step forward by applying 144Hz refresh rate to
its 2022 premium Mini LED TV models, providing faster responsiveness, sharper
imagery, and smoother gameplay. Both competitive gamers who want to experience
demanding high FPS games and casual gamers who want to enjoy extra
responsiveness in gameplay will appreciate this upgrade. TCL's 144 Hz Mini LED
displays will hugely benefit from faster reaction times and fluidity, giving
gamers an important edge, especially in multiplayer games.
In addition to being powered by TCL's Mini LED technology, this new generation
of TVs will elevate the enjoyment of the visuals in games and other
action-packed content. With over 1,000 local dimming zones, 2022 TCL Mini LED
TVs offer stunning brightness performance, achieving striking contrast and
revealing even more details for a truly immersive viewing experience. More
details of 2022 TCL Mini LED TVs will be disclosed later in this quarter.
2022 TCL Portable and Smart Devices
As part of its commitment to providing accessible 5G connectivity for all, TCL
will launch TCL 30 XE 5G and 30 V 5G, exclusively in the US later this month.
These smartphones come with enhanced NXTVISION technology, so customers will
enjoy gorgeous visuals and fantastic imagery.
Several new tablets will also be displayed at CES 2022. This includes the TCL
NXTPAPER 10s, which comes with a paper-like display that features eye
protection at its core; the lightweight TCL TAB 8 4G, ideal for learning and
creativity; and the TCL TAB 10L, an immersive tablet perfect for entertainment
and productivity. Additionally, a trio of tablets designed with children in
mind, the new TCL TKEE series: TCL TKEE MINI, MID, and MAX, will be showcased
at the TCL booth.
TCL is excited to expand its product range to laptops for the first time with
the launch of the TCL BOOK 14 Go. It's slim, lightweight, has excellent battery
life, and is a great fit for anyone who is constantly moving and traveling
since it supports LTE connection.
At CES, TCL will also introduce the next generation of its wearable display
glasses, the TCL NXTWEAR AIR. It's portable, light and slim, with an emphasis
on comfort and style. With an exchangeable front lens and much lighter body
weight, the NXTWEAR AIR will bring a better experience than the previous
generation of wearable display glasses.
To bring about TCL's connected vision, it will soon launch the LINKHUB 5G
router, whilst continuing to deliver high-quality 4G solutions with the
LINKZONE LTE Cat4 Mobile Wi-Fi, a compact personal mobile hotspot.
*Devices will be available in selected markets throughout the year.
TCL AI x IoT Smart Home
At TCL, large screen TVs are the entry point to a 'smart life'. Users can
activate the TV TCL Home with just one button on a remote control, making it
easy to manage entertainment as well as smart appliances and devices.
Besides the TV, the mobile TCL Home App enables users to control their smart
home appliances, such as a TCL air purifier or robot vacuum cleaner, then sit
back and enjoy a fresh, clean home.
TCL AI x IoT products and services make your life, work and play more enjoyable
and bring you creative inspiration every day.
Follow us on #TCLInspireGreatness #TCL_MiniLED #CES2022 with the latest updates
during CES 2022.
Twitter: @TCL_TV_Global & @TCL_USA
Facebook: @TCLElectronicsGlobal & @TCLUSA
Instagram: @tclelectronics & @TCL_USA
YouTube: @TCL Electronics & @TCL USA
About TCL Electronics
TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a
leading player in the global TV industry. Founded in 1981, it now operates in
over 160 markets globally. TCL specializes in the research, development and
manufacturing of consumer electronics products ranging from TVs, audio and
smart home appliances.
SOURCE: TCL Electronics
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=412112
Caption: Ms. Juan Du, Chairperson of TCL Electronics (top) ; Tiago Abreu, Head of Smart
Home Appliance X-Lab, TCL DIC (bottom left), Stefan Streit, CMO of TCL
Communication (bottom right)
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