Sanya Set to Become a Global Tourism Hotspot in 2022
PR93924
SANYA, China, Jan. 4, 2022 /PRNewswire=KYODO JBN/ --
As the globe enters a new year, the Sanya Tourism Promotion Board ("STPB") is
ready to transform Sanya into the world's hottest tourist destination in 2022.
Building on the momentum gained in 2021, the New Year will see the STPB
continue to expand markets for inbound tourism and enhance the popularity of
Sanya's major drawcards, in order to position Hainan Island as a global premium
travel destination.
Since being established in 2020, the STPB has continually evolved Sanya's
tourism offering and innovated the region's travel-related companies to attract
visitors to the island. Over the past year, the STPB leveraged major
opportunities from the construction of the Hainan Free Trade Port, focused on
new trends within the tourism sector, expanded Sanya's destination branding,
and boosted its trade efforts to promote the overall development of Sanya and
invite more tourists to its shores.
Boasting warm weather, spectacular scenery, and diverse experiences, Sanya is
the perfect backdrop for work, travel and play. In 2021, the STPB focused on
cultivating new tourism opportunities and hotspots to attract different types
of travelers to Sanya, such as its "Wonderland Sanya" theme. Designed to
reinvigorate Sanya's image amongst Gen Z and millennial travelers, Wonderland
Sanya invites young people to fall in love with the destination's unique and
vibrant possibilities across five angles of food, travel photography, culture,
outdoor activities and luxury hospitality.
Beyond a new brand image that appeals to younger travelers, the STPB hosted a
number of activities under the Wonderland Sanya theme to give people even more
reason to visit in 2021. These included the Hainan Island Fashion Week, Hainan
Free Trade Port Internet Celebrity Creation Competition, Sanya International
Diving Festival, Sanya x Game for Peace, and Sanya Parent-Child Study Trip
Forum, as well as activities to promote destination weddings, family travel,
night tours, and e-sports tourism. In 2022, the STPB already has an exciting
lineup of events on the cards that will attract new international travelers to
the destination and give previous travelers a reason to return.
In tandem, the STPB has worked with local companies to design, develop and
promote products that are popular with travelers. Last year, the STPB designed
a variety of tourist maps, culinary maps, travel guides, and cultural products
to expand the horizons of tourists and invite them to discover all that Sanya
has to offer. A Sanya Tourism App is also in the works for 2022 to give
overseas travelers peace of mind during their visit.
In addition, STPB carried out trade activities in major cities across China in
2021, with a focus on interactive activities that promote engagement and
encourage discussion. Furthermore, its market research and consulting arm
commenced data modeling for tourism companies to support precise data-based
marketing strategies and forecasts. These activities are set to continue in
2022, as the STPB seeks new opportunities to achieve a win-win scenario for
operators and travelers.
The STPB also has its sights set on turning Sanya into an international transit
destination in 2022, as China grants seventh freedom of air rights to Hainan
for the first time. Tourists can fly in to Beijing or Shanghai and fly out from
Sanya--giving them more reason to add Hainan Island to their travel itinerary.
In 2022, STPB is ready to catapult Sanya into the global travel spotlight.
Capitalizing on progress made over the past two years while injecting fresh
ideas into the mix, Sanya is poised to become the destination of choice for
global tourists in 2022.
SOURCE: Sanya Tourism Promotion Board
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=412104
Caption: Beyond a new brand image that appeals to younger travelers, the STPB hosted a
number of activities under the Wonderland Sanya theme to give people even more
reason to visit in 2021, such as the "Sanya x Game for Peace (the Chinese
version of PUBG Mobile)" international marketing initiative.
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