PR93963

REPLIKA SOFTWARE INC. PARTNERS WITH L'OREAL'S PROFESSIONNEL PRODUCTS DIVISION TO OFFER DIGITAL NEW DIRECT-TO-CONSUMER CAPABILITIES TO THEIR NETWORK OF SALONS & HAIRSTYLISTS AROUND THE GLOBE

NEW YORK, Jan. 6, 2022 /PRNewswire=KYODO JBN/ --

Replika Software Inc. announces a partnership with L'Oreal's  Professional

Products Division to utilize Replika's technology to further support their

network of salons and stylists, with tools to promote their businesses, connect

with their clients digitally, inspire product sales and deepen relationships

with consumers anytime and everywhere.

Photo - https://mma.prnewswire.com/media/1720822/PR_V4.jpg

As part of this initiative, the Professional Product's Division will utilize

Replika Software's recently expanded capabilities to empower their network of

Salons and Stylists with a personalized, turnkey, transactional

direct-to-consumer (DTC) microsite including a comprehensive social selling

solution & a full catalog of L'Oréal professional products (L'Oréal

Professional Paris, Redken, Kérastase) available to inspire their clients and

followers on social media, sell products online, book appointments and

highlight their businesses. This new network of sites can also be used for new

product launches and collection drops. The new salon sites also feature

educational content and the personally curated shoppable selections of the

stylist's favorite products.

It is the first time that consumers are able to shop all L'Oréal professional

products in one location. Brazil is the first country to launch this new

enhanced technology, which is expected to continue rolling out to salons and

stylists around the globe.

"In the face of digital disruption, Replika Software enables brands such as

L'Oreal to take a social-centric approach to e-commerce and leverage its

network of experts to drive its push for digital dominance," said Kareen

Mallet, Co-Founder of Replika. She points out that engaging brand advocates and

experts like the network of the Professional Products Division's hairstylists

to drive ecommerce sales is the future of brand loyalty and expects that social

selling will be a huge conversion driver and increase the average order value.  

According to Replika, its technology leads to 50 to 200 % increase in the

average cart size and 10X increases in sales conversion over traditional paid

media campaigns.  

About Replika Software Inc.- Replika Software is a global award-winning turnkey

social selling software that enables brands to activate their network of social

sellers to sell online, inspire on social media and connect with consumers

anytime, anywhere. The company is based in New York and Paris, at Station F

with La Maison Des Startups/LVMH. Former Fashion Director from Neiman Marcus &

Bergdorf Goodman, Kareen Mallet, along with Advertising Executive & Serial

Entrepreneur, Corey Gottlieb, founded the company in 2016. L'Oreal's BOLD

investment group and LVMH Luxury Ventures have both invested in the company and

Replika powers the social selling programs for many of their leading brands

around the world.

https://www.replikasoftware.com/

Contact: media@replikasoftware.com

SOURCE Replika Software Inc.