MEDIA AND ENTERTAINMENT GIANT SIGNIFICANTLY EXPANDS DARKTRACE COVERAGE ACROSS ITS BUSINESS
PR93985
CAMBRIDGE, England, Jan. 8, 2022 /PRNewswire=KYODO JBN/ --
Darktrace, a global leader in cyber security AI, today announced that one of
Europe's largest media conglomerates has expanded coverage of Darktrace's
Self-Learning AI to defend the business from sophisticated and disruptive
cyber-threats.
The company, which serves tens of millions of consumers and businesses across
Europe, has decided to bolster its cyber defense by expanding Darktrace's
coverage across its digital enterprise and signed a multi-million-dollar deal
with Darktrace across several contracts. It has deployed Darktrace's Enterprise
Immune System to interrupt novel threats as they arise, be these in the cloud
or the corporate network, by learning the digital DNA of the business.
The media and entertainment industry has been targeted by attackers looking to
steal and monetize valuable assets such as intellectual property through
extortion. Whether hackers are seeking financial gain or looking to promote an
ideological cause, the industry is ripe with opportunity for crippling threats
such as ransomware. Darktrace's AI can stop ransomware in seconds, and stops an
attack somewhere in the world every minute.
"Reliable and trustworthy sources of media and information play an essential
role in our society, and broadcasting in particular has proven to be a critical
service as the world has navigated the pandemic," said Poppy Gustafsson OBE,
CEO of Darktrace. "I am delighted that Darktrace is expanding its reach across
such a major customer in this space, so that our AI technology can spot and
stop threats before news stations are taken down or confidential data is
stolen."
About Darktrace
Darktrace (DARK.L) (
), a global leader in cyber security AI, delivers world-class technology that
protects almost 6,000 customers worldwide from advanced threats, including
ransomware (
) and cloud (
) and SaaS (
) attacks. The company's fundamentally different approach applies Self-Learning
AI (
) to enable machines to understand the business in order to autonomously defend
it. Headquartered in Cambridge, UK, the company has 1,600 employees and over 30
offices worldwide. Darktrace was named one of TIME magazine's 'Most Influential
Companies' for 2021.
SOURCE Darktrace
CONTACT: Bryce Tom, Rubenstein (USA), +1 917 733 9494,
darktrace@rubenstein.com; Tom Bermingham, Brands2Life (UK), +44 (0) 7983 857
952, darktrace@brands2life.com; Kerrie Murphy, SBM Comms, +61 409 537 743,
darktrace@ovato.com.au
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