PR94073

KUALA LUMPUR, Malaysia and MONTREAL, Jan. 18, 2022 /PRNewswire=KYODO JBN/--

-- Industry first: a truly programmatic DOOH solution arrives in the Malaysia

market

Hivestack (

https://c212.net/c/link/?t=0&l=en&o=3412736-1&h=2759807907&u=http%3A%2F%2Fwww.hivestack.com%2F&a=Hivestack

), the world's leading independent programmatic digital out of home (DOOH) ad

tech company today announced the launch of full operations in Malaysia. Now for

the first time, brands, agencies and omnichannel demand-side platforms (DSPs)

in Malaysia can access the Hivestack platform to plan, activate and measure

programmatic DOOH campaigns, via Private Marketplace (PMP) and Open Exchange

deals.

Hivestack has announced partnerships with GroupM who they have a partnership

with in 14 countries globally, and dentsu-owned Posterscope who have already

activated a live campaign in December 2021. These agency clients now have the

opportunity to use data-driven audience targeting to activate campaigns within

Malaysia as well as outside-in buys across Hivestack's premium global network.

As part of the expansion into Malaysia, Hivestack has also signed some of the

largest and most powerful OOH/DOOH media owners via the Hivestack Supply Side

Platform (SSP), including BIG Tree, Seni Jaya, Spectrum, Laguna, Lantern Media,

Sky Blue, Power Screen, WOW Media, Era Jaya, AOS Media. These media owners will

be able to monetise their premium DOOH inventory by connecting to a worldwide

pool of advertisers in real-time.

"We're thrilled to announce our Malaysia market launch to accelerate the

adoption of programmatic DOOH across SEA," said Matt Bushby, Managing Director

ANZ & SEA, Hivestack. "We've already seen incredible success in other markets

across the region and look forward to utilising our full stack platform to

drive growth in this new market."

The announcement also coincides with Hivestack's appointment of Pearly Teong,

hired as VP Demand Malaysia & Thailand. Pearly joins the business from Amobee

and with her strong industry experience and market expertise, is well placed to

drive programmatic DOOH forward in Malaysia to make this market launch a big

success.

Out of home (OOH) advertising expenditure in Malaysia has been on a consistent

rise (

https://c212.net/c/link/?t=0&l=en&o=3412736-1&h=1935840543&u=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F1189968%2Fmalaysia-share-of-outdoor-advertising-spending%2F&a=consistent+rise

) since 2012 and was projected to reach 19 percent share of the total

advertising expenditure in 2021. With programmatic DOOH now possible in the

market, marketers will be able to utilise data-driven targeting precision,

agile buying models and unprecedented audience measurement capabilities to

drive further growth for the channel in 2022 and beyond.

About Hivestack (

https://c212.net/c/link/?t=0&l=en&o=3412736-1&h=2182963826&u=http%3A%2F%2Fwww.hivestack.com%2F&a=About+Hivestack

)

Hivestack is the largest independent, global, full stack, marketing technology

company, powering the buy and sell side of programmatic digital out of home

(DOOH) advertising. Hivestack was founded in 2017 with headquarters in

Montreal, Canada and operates in 25+ countries across the globe.  For more

information, please visit: hivestack.com or follow us on LinkedIn, Twitter and

Facebook @hivestack.

Media contact: Ginny Bourne

               Global Communications Director

               Hivestack

               ginny@hivestack.com

SOURCE: Hivestack Inc.