KGC (Korea Ginseng Corp.) unveils 'World Map of Red Ginseng' based on overseas export performance
PR94164
SEOUL, South Korea, Jan. 24, 2022 /PRNewswire=KYODO JBN/ --
- CheongKwanJang Red Ginseng, popular as a global Lunar New Year gift
- Preferring convenient eating in Asia vs. Preferring natural taste in the
United States and the Middle East, the influx of young people increases due to
high interest in healthy products
KGC(Korea Ginseng Corp.) unveiled the 'World Map of Red Ginseng', which
selected the bestsellers by country based on the overseas market sales of
CheongKwanJang Red Ginseng last year to mark the new year, 2022.
'Everytime', a stick-type red ginseng product that is easy to carry and eat,
ranked first in sales in six Asian regions, including Japan.
As red ginseng, the originator of K-food, has established itself as a popular
gift in Asia where New Year's holidays are celebrated, demand in overseas
markets is also increasing. Growing interest in health worldwide, as well as
increasing awareness due to the influence of K-drama, seems to have driven the
market due to an increase in the influx of the younger generation. The
diversification of sales channels through e-commerce along with product
variation also had an impact.
The overseas export performance of KGC, Korea's leading red ginseng
manufacturing company, is also remarkable. Compared to the annual sales in '19,
before the outbreak of Covid-19, '20 increased by 4.8%, and the accumulated
sales in the third quarter of '21 also increased by about 20% compared to '19's
annual sales.
<'Everytime', which is easy to carry and eat, ranks first in sales in 6 Asian
countries including Japan>
'Everytime' is a product made with 100% red ginseng concentrate and only
purified water, and the name is given to include 'easy to carry and eat
everytime'. 'Everytime' ranked first in sales in six Asian regions including
Japan last year.
In the past, red ginseng tablets in the form of pills were sold a lot, but
recently, the younger generation, who have often seen eating stick-type red
ginseng through Korean dramas, are enjoying this more and more.
"Red ginseng is a cultural pride of Korea and a significant legacy passed down
by our ancestors," said Kim Nae-soo, a director of Global CIC at KGC. He added,
"We will do our best to promote our red ginseng to the world with a sense of
duty as a representative."
SOURCE: KGC (Korea Ginseng Corp.)
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=413558
Caption: Korea Ginseng Corp
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。