PDI Acquires Azpiral, Expanding Consumer Engagement Solutions for the Global Convenience and Petroleum Market
PR94551
ATLANTA, Feb. 16, 2022 /PRNewswire-=KYODO JBN/ --
The feature-rich loyalty and marketing solutions portfolio from Azpiral adds to
PDI's growing global presence and solution set, along with other recent
acquisitions in the European market
PDI (www.pdisoftware.com ), a global provider of leading enterprise management
software for the convenience retail and petroleum wholesale industries, has
acquired Ireland-based Azpiral, a leader in cloud-based digital consumer
engagement solutions.
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Founded in 2005, Azpiral has set the standard for loyalty and marketing
solutions in the EMEA market. Its feature-rich portfolio—including loyalty
marketing automation, rewards engine, customer profiler, business analytics,
CO2 Calculator, and more—complements existing PDI loyalty offerings while
expanding the company's presence into the European market. In particular, the
advanced CRM solution, AzpiralPRO, helps retailers customize their
communications strategies and drive incremental loyalty revenue. Bringing
Azpiral and PDI together means that these industry-leading capabilities will
continue to deliver unique value through greater scalability and aligned
strategy.
"As PDI continues to invest in global solutions for the convenience retail and
petroleum markets, the Azpiral acquisition is the first step in expanding our
consumer engagement segment beyond North America," stated Brandon Logsdon,
President of Consumer Engagement at PDI. "After a comprehensive review of our
options for international expansion and growth, we were highly impressed by the
features and functionality that Azpiral has built. Together, we now can serve
and lead globally, similar to how PDI has led loyalty programs for convenience
and petroleum in the U.S."
"We're thrilled to be working with the Azpiral team and have another
value-added solution for our international customers," added Dawn Desai, SVP
and GM of EMEA Loyalty and Payments at PDI. "Our customers have been looking
for this type of solution, and they will benefit from future integrations with
other PDI products like Offer Network and Insights Cloud."
Azpiral CEO, Richard Gubbins, continued, "PDI's reputation and offerings have
continued to grow at a global scale, and we are excited to add to the momentum.
With Azpiral technologies already integrated with some PDI solutions in the
European market, we know we have the right tools to continue building
innovations for customers and the industry together."
Berenson & Company and Corum Group Ltd. served as exclusive financial advisors
to PDI and Azpiral, respectively, in connection with the transaction.
About PDI
Professional Datasolutions, Inc. (PDI) software helps businesses and brands
increase sales, operate more efficiently and securely, and improve critical
decision-making. Since 1983, PDI has proudly served the convenience retail and
petroleum wholesale industries. Over 1,500 companies, representing more than
200,000 locations worldwide, count on PDI solutions and expertise to deliver
convenience and energy to the world. For more information about PDI, visit us
For more information, contact: Kelly O'Brien, kelly.obrien@pdisoftware.com; or
Dimitra Farou, dfarou@PDISoftware.com
SOURCE Professional Datasolutions, Inc.
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