Mane Kancor promotes sustainable sourcing of Mint by tying up with farmers
PR94616
KOCHI, India, Feb. 21, 2022 /PRNewswire=KYODO JBN/
More than 7000 farmers are FSA certified under Sustainable Agriculture
Initiative by Mane Kancor
The increased demand for natural and organic products globally during the
pandemic has been encouraging international producers of mint-based products to
turn to India as the country produces 85% of the world's mint supply.
Considering the ever-increasing demand for high-quality mint-based products,
Mane Kancor Ingredients Pvt. Ltd, one of the largest flavour and fragrance
companies in the world, is encouraging sustainable supply chains for mint in
the Flavour & Fragrance Industry. Its pioneering Mint Sustainable programme
introduced in 2016 is now gaining global attention as it addresses the
Sustainable Development Goals (SDG's) right from the nursery to distillation.
"It all started when we realised that the farmers were shifting away from
mint cultivation due to continuous increase in cost of inputs- high cost of
cultivation, reduced productivity, climate change and market fluctuations. It
increased the cost of production of mentha oil while alternate synthetic
variants were 25-30% cheaper," says Geemon Korah, CEO, Director, Mane Kancor,
established in 1969, now part of France-based Mane Group.
Bringing in modern cultivation practices, the Kochi-headquartered Mane
Kancor approached the Mint farmers and supported the cultivation right from the
nursery stage. "We introduced a technology called Early Mint Technology (EMT)
with the help and guidance of scientists from CIMAP (Central Institute of
Medicinal and Aromatic Plants)," adds Geemon.
According to the research done by Mane Kancor, Early Mint Technology (EMT)
helps farmers increase their yield by 20%, reduce their cost of cultivation by
20% and the irrigation requirement by 25%. "We are now closely working with
CIMAP to provide the latest high-yielding and climate resistant planting
material. CIMAP has developed the latest variety of the crop 'CIM UNNATI' which
is claimed to increase the yield by 20%," says Geemon.
Mane Kancor agronomists have trained around 7000 farmers on sustainable
agricultural practices and prepared them for certification by a third-party
auditor under Farm Sustainable Assessment (FSA) programme by Sustainable
Agriculture Initiative (SAI) platform to provide them access to better markets
and better prices. All these farmers' fields are geo-tagged and geo-mapped with
remote sensing & satellite imagery services to ensure traceability of the raw
materials produced.
At field level, Mane Kancor supports local steam distillation plants
involved in the production of mint oil and improves the distillation
efficiencies. It also provides direct market linkage to sustainable mint
farmers by way of Minimum Support Price (MSP) fixed at beginning of each
season. Apart from the dedicated mint oil and menthol manufacturing facility at
Bareilly, the company is currently expanding its capacity across its
manufacturing facilities in India. Its world-class innovation centre at
Angamaly hosts expert analytical teams and top-of-the-line technologies who
conduct research activities on innovations in many natural product segments and
product development initiatives. It also involves in CSR activities in the mint
growing belt to support local farmer communities.
Media contact:
Tel: +919995803455
Email: enquirykancor@mane.com
Photo:
https://mma.prnewswire.com/media/1750593/Mane_Kancor_Innovation_Centre.jpg
Source: Mane Kancor Ingredients Pvt. Ltd.
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