HRH Prince Mohammed bin Salman announces the establishment of TROJENA, the global destination for mountain tourism in NEOM
PR94817
NEOM, Saudi Arabia, Mar. 3, 2022 /PRNewswire=KYODO JBN/ --
His Royal Highness Mohammed bin Salman, Crown Prince and Chairman of the NEOM
Company Board of Directors, announced today the establishment of TROJENA, the
new global destination for mountain tourism, part of NEOM’s plan and strategy
to contribute to supporting and developing the tourism sector in the region.
His Royal Highness said: “TROJENA will redefine mountain tourism for the world
by creating a place based on the principles of ecotourism, highlighting our
efforts to preserve nature and enhance the community’s quality of life, which
is aligned with the goals of the Kingdom’s Vision 2030. It also confirms our
commitment to be part of the global effort to protect the environment. TROJENA
will be an important addition to tourism in the region, a unique example of how
Saudi Arabia is creating destinations based on its geographical and
environmental diversity. This forward-looking vision will ensure that mountain
tourism will be another revenue stream to support the Kingdom’s economic
diversification while still preserving its natural resources for future
generations.”
NEOM CEO Nadhmi Al-Nasr commented: “TROJENA represents NEOM's values and bold
plans as a land where nature and innovative technologies come together to form
a unique global experience. This new development is a major contribution to
achieving NEOM's long-term ambitions by adhering to the principles of
sustainability and utilizing state-of-the-art technology and engineering,
across various disciplines, to make NEOM an all-round and attractive
world-class destination.”
TROJENA features a unique and innovative architecture, unlike any other in the
world, where the captivating landscapes of NEOM mountains coexist in harmony
with the tourist sites developed within them, offering a new and unprecedented
tourism experience that reflects the future of living, working and
entertainment in NEOM.
Outdoor skiing is a unique feature of TROJENA that will provide a unique
experience never before witnessed in the region, especially in Gulf countries
known for their desert climates. Amateurs and professionals alike will be able
to enjoy the many ski runs of various difficulties with an array of contrasting
and breathtaking views. The blue waters of the Red Sea, beauty of the NEOM
mountain ranges and the golden desert sand dunes will provide skiers a
first-of-its-kind experience that combines these diverse environments with
fun-filled and adventurous moments.
The new year-round tourist destination will consist of a series of facilities
such as the ski village, ultra-luxury family and wellness resorts, a wide range
of retail stores and restaurants, in addition to sports activities, including a
ski slope, watersports and mountain biking, as well as an interactive nature
reserve. The project is set for completion by 2026.
To enrich the lives and enhance the well-being of residents and visitors, the
development, in accordance with international standards, will feature sports,
art, music, cultural festivals and a range of recreational activities. TROJENA
expects to attract 700,000 visitors and 7,000 permanent residents to live in
TROJENA and its adjacent residential districts by 2030. All construction
activity will adhere to NEOM’s strict environmental principles, which include a
commitment to minimize disruption to the local ecology and to ensure long-term
sustainability.
TROJENA will act as a major catalyst for economic growth and diversification in
Saudi Arabia. In line with Vision 2030’s goals, it will create more than 10,000
jobs and add SAR 3 billion to the Kingdom’s GDP by 2030. NEOM's latest
development is vital to achieve what Saudi Arabia has envisioned for the future
of the Kingdom by unlocking new sectors, building a vibrant society full of
innovation and promoting economic prosperity.
TROJENA works to provide a different and unique tourism model, combining
economic and community development, and environmental sustainability – a model
which develops tourist destinations in accordance with principles and practices
of sustainable tourism. Highlights of the development include the all-year ski
village; a stunning man-made freshwater lake; ‘The Bow’ Hotel, an architectural
masterpiece that will offer an unrivalled hotel experience; and the Vault, a
vertical village within the mountain with a fusion of technology, entertainment
and hospitality facilities that will provide the main gateway into TROJENA. The
development will also include the ‘Slope Residences,’ which will be located
near the ski slope overlooking the lake, designed to blend in with the
surrounding landscape, as well as luxurious mansions with panoramic views
designed to reflect the beauty of the environment.
TROJENA will be made up of six districts: Gateway, Discover, Valley, Explore,
Relax and Fun, all of which are designed to offer activities catering to a
variety of tastes and needs. It will be developed according to architectural
specifications that consider environmental sustainability, preservation of all
living organisms and nature. The region is characterized by clean air,
beautiful landscapes and climatic diversity, where temperatures drop below zero
in winter, while the average temperature throughout the year remains 10 degrees
Celsius lower than other cities across the region.
TROJENA is situated in the center of NEOM, 50 kilometers from the Gulf of Aqaba
coast, in a region characterized by a mountain range with the highest peaks in
Saudi Arabia at approximately 2,600 meters above sea level. TROJENA aims to
change current perceptions of visitors and residents about the services that
can be provided by mountain resorts, through its exceptional design, advanced
architecture and technology that integrates reality with the virtual world.
In 2022, NEOM will announce more projects with different ideas, but all will be
aligned in their respect for the environment and achieving balance, because
NEOM’s ambitious vision seeks to shape the future in which living and working
are integrated in a sustainable way.
About NEOM
NEOM is an accelerator of human progress and a vision of what a New Future
might look like. It is a region in northwest Saudi Arabia on the Red Sea being
built from the ground up as a living laboratory – a place where
entrepreneurship will chart the course for this New Future. It will be a
destination and a home for people who dream big and want to be part of building
a new model for exceptional livability, creating thriving businesses and
reinventing environmental conservation.
NEOM will include hyperconnected, cognitive towns and cities, ports and
enterprise zones, research centers, sports and entertainment venues and tourist
destinations. As a hub for innovation, entrepreneurs, business leaders and
companies will come to research, incubate and commercialize new technologies
and enterprises in groundbreaking ways. Residents of NEOM will embody an
international ethos and embrace a culture of exploration, risk-taking and
diversity – all supported by a progressive law compatible with international
norms and conducive to economic growth.
For further information email media@neom.com or visit www.neom.com and
www.neom.com/en-us/newsroom.
This material is distributed by Teneo Strategy LLC on behalf of NEOM Company.
Additional information is available at the Department of Justice, Washington,
DC.
English press kit: https://we.tl/t-88UeaEk1TJ
Japanese press kit: https://we.tl/t-A9NLyPxTXO
Photo - https://mma.prnewswire.com/media/1758995/NEOM_TROJENA.jpg
Source: NEOM
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