Haagen-Dazs celebrates International Women's Day across global markets shining the spotlight on "Women Who Don't Hold Back"
PR94868
LONDON, March 7, 2022/PRNewswire=KYODO JBN/--
--- Haagen-Dazs takes successful International Women's Day campaign to China,
France, Hong Kong, The Kingdom of Saudi Arabia, Kuwait, Mexico, Panama, Puerto
Rico, Qatar, Spain, Taiwan, and the UAE.
--- 24 trailblazers share their inspirational journeys as part of the brand's
efforts to champion women and their achievements
Expanding beyond the successful celebration started in the UAE for
International Women's Day (IWD) 2021, this year's Häagen-Dazs
#WomenWhoDontHoldBack campaign of 2022 has snowballed into a global tribute
spanning 12 countries, honoring the achievements of women who have not held
back and realized their dreams. Since 1960, Haagen-Dazs ice cream hasn't held
back and this year the brand champions 24 trailblazers with inspirational
stories.
"Don't Hold Back" is a core concept of the brand - an inspiration for people
across the world to live life to the fullest, a belief instilled from founders
Rueben and Rose Mattus who revolutionized ice cream using the best ingredients
in its products.
Stories that are celebrated this year include, a pioneering Chinese media
platform founder that speaks for and supports women, a French bartender who
challenged stereotypes to do her dream job, the first female mechanic in UAE
who is paving the way in a male-dominated industry, and the first ever female
model with Down's Syndrome breaking stereotypes to pose for Victoria's Model
(while also starting her own accessories line) hailing from Puerto Rico.
"We believe the world needs to hear about these remarkable women, from all
walks of life, who are breaking glass ceilings, turning challenges into
victories, stepping outside their comfort zones and are a physical embodiment
of what our 'Don't Hold Back' campaign represents," says Michelle Odland,
Haagen-Dazs Global Brand Director.
Odland continues: "It is iconic women like these, who have made a personal
impact for women the world over, including myself, enabling and inspiring us to
pursue our dreams and dismantle barriers to our collective success. Taking the
concept global for International Women's Day this year is a testament to our
core belief of the importance of elevating and inspiring women all over the
world."
'Women Who Don't Hold Back' is celebrated by Haagen-Dazs this year by renaming
its iconic flavors, encouraging women to nominate each other's achievements,
and by giving away free scoops.
To find out more about these inspiring stories, follow #WomenWhoDontHoldBack.
Photo -
https://mma.prnewswire.com/media/1761144/Haagen_Dazs_WomenWhoDontHoldBack.jpg
Source: Haagen-Dazs
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