Global Beer Brand, Corona, Appoints Renowned Design, Culinary and Lifestyle Experts to Develop Corona Island
PR94934
LONDON, March 11, 2022 /PRNewswire=KYODO JBN/ --
-- Chef Christopher Carpentier, Native Colombian and Lifestyle Aficionado
Paulina Vega and International Architecture Firm, James + Mau, join Corona's
Mission to Protect Paradise
In advance of the highly anticipated opening of Corona Island (
), a destination designed to help visitors disconnect from the everyday and
reconnect with the natural world, Corona announced today three global experts
who will help shape the island's immersive guest experience through food,
design and lifestyle touchpoints. Corona Island's design and programming will
be led by an all-star roster that includes Jaime Gaztelu and Mauricio Galeano
of James & Mau, Jairo Marquez, Chef Christopher Carpentier and Paulina Vega,
Lifestyle and Culture Curator.
Photo - https://mma.prnewswire.com/media/1764041/CORONA_BUNGALOW_01_5k.jpg
Logo - https://mma.prnewswire.com/media/1764040/Corona_Logo_05_Logo.jpg
"Corona Island personifies the brand's purpose of reconnecting with nature and
we're thrilled to partner with our new global ambassadors to bring this to
life," said Felipe Ambra, Global Vice President for Corona. "With their
expertise, our Island programming will be an incredibly immersive experience
that will have deep connections to nature and celebrate the island's beautiful
habitat and organic surroundings."
In addition to the new ambassadors, Corona is continuing to strive toward its
goal of becoming "Blue Verified," as part of the international NGO's rigorous
Blue Standard program with the help of their global partner, Oceanic Global (
). The assessment is currently underway with Corona Island set to become the
first fully Blue Verified Island by its launch later this year.
International architectural and design firm, James & Mau, will spearhead Corona
Island's overarching design concept. The firm has a strong portfolio of
bioclimatic and sustainable concepts and that knowledge is being applied to the
Island's building structures and guest bungalows. Local Colombian architect,
Jairo Marquez is adapting James & Mau's concept to the reality of the island's
conditions, anchored by sustainable and locally-sourced materials.
"In line with Corona being brewed with 100% natural ingredients, the Island's
structures are thoughtfully designed to complement and blend in with its
natural surroundings, whether it's the sea, beach, flora and fauna," said
Mauricio Galeano Escobar, Chief Architect for Corona Island. "Our approach
honors our collective, deep relationship with nature, inviting guests to stop,
breathe and listen to the beautiful world around them and celebrate the natural
environment."
The sustainable culinary program for Corona Island will be led by Chef
Christopher Carpentier. Chilean born and now residing in Colombia, Chef
Carpentier is a regular guest judge on MasterChef Colombia and Chile and
operates several restaurants in the region. With two books and multiple
culinary awards under his belt, Christopher is equipped to bring the delicious
and natural flavors of Latin America, directly inspired by Corona 100% natural
ingredients.
"As a latinoamerican cook and resident of Colombia, I have deep respect for
multicultural gastronomy," said Corona Island's Executive Chef, Christopher
Carpentier. "I'm looking forward to sustainably bringing local flavors to life
in the Island's culinary menu and programming. With the garden we plan to plant
on-site, our kitchen will be an experiential way for our guests to reconnect
with nature through fresh, delicious, local cuisine."
In addition to design and cuisine, Corona Island's guest experience will focus
on workshops and excursions that immerse guests in sustainable living. Former
Miss Universe 2014, television host and model in her native Colombia, Paulina
Vega steps into the role of the Island's Lifestyle Curator. As a lifelong beach
lover and curious adventurer, Vega will co-create the Island's lifestyle
experiences ranging from snorkeling excursions to mangrove planting, drawing
upon her Colombian roots, embracing the lifestyle and culture in which the
project was born in the hopes that when guests return home, they'll have fallen
in love with nature all over again. Learn more about her vision for the Island
here (
).
Eleven countries* around the world are running local promotions that unlock a
once-in-lifetime all-expenses paid trip to the Island. Additional opportunities
for the public to access the Island will be announced in the coming months. For
more information, visit www.livecoronaisland.com.
*Eligible countries include: Argentina, Brazil, Canada, Chile, Colombia,
Dominican Republic, Ecuador, Guatemala, Paraguay, Peru and South Africa.
About Corona
Born in Mexico, Corona is the leading beer brand in the country, the most
popular Mexican beer worldwide exported to more than 180 countries. Corona is a
pioneer in the beer industry by being the first to use a transparent bottle
showcasing its purity and high quality to the world. The artwork found on the
bottle is painted, highlighting our commitment to quality in our packaging and
our Mexican heritage. No Corona is complete without the lime. Naturally adding
character, flavor and refreshment, the lime ritual is an integral part of
delivering an experience that is truly unique to Corona. The brand is
synonymous with the beach and celebrates time outdoors. It invites people to
pause, relax and enjoy the simple pleasures of life. Corona has an ongoing
commitment to reducing plastics. It has exceeded its mission to protect 100
islands before 2020, and continues to deploy consistent global clean-up efforts.
SOURCE Corona
CONTACT: PR Contact: coronaglobal@allisonpr.com
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