Smart Axiata partners with Cloudera in its acceleration to a data-driven organization
PR94970
SINGAPORE, March 15, 2022 /PRNewswire=KYODO JBN/ --
Leading telecommunications operator in Cambodia leverages Cloudera for quicker
and faster insights to better serve the needs of a digitally-savvy community.
Cloudera (
), the enterprise data cloud company, today announced that Cambodian
telecommunications operator, Smart Axiata, has chosen Cloudera to help to
accelerate its business performance. Through this partnership, Smart Axiata
hopes to use data to improve its customer service and deliver targeted offers
that anticipate the needs of its 8 million customers, in line with the brand's
commitment to building a digitally-savvy society in Cambodia.
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As a leading telecommunication operator, Smart Axiata handles massive volumes
of data daily at unprecedented speeds. Previously, the company used separate
data lakes running on a traditional data warehouse, this resulted in various
data silos that hindered cross-functional collaborations, prevented the
organization from effectively utilizing its data, required excessive resources
to manage these disparate systems, and made it impossible to track data flows
and lineage. With Cloudera's support, Smart Axiata moved from multiple data
lakes and a traditional data warehouse to a single data lake. This streamlined
the number of sources, allowing data lineage to be more easily tracked,
presenting Smart Axiata with a clearer view of its data. The new data lake
serves as a single source of truth for all Smart Axiata's applications,
democratizing data within the organization and facilitating self-serve access
for different business functions.
Since the implementation of the single data lake, Smart Axiata has been able to
process large volumes of data and derive more detailed insights to deliver a
better customer experience. Where reports could previously only be generated
daily, more granular reporting can now be completed hourly to provide real-time
visibility of the customer experience across touchpoints. This allows Smart
Axiata to quickly resolve any network-related issues, in addition to delivering
contextual real-time marketing to customers
Kalyan Achyutuni, Chief Information Officer of Smart Axiata said, "Our ability
to achieve a single source of truth with Cloudera has allowed Smart Axiata to
do many things that were not possible before. By leveraging data, we can get a
360 degree view of customers to enhance their experience, improve network
performance and drive innovation. The solution has also enabled us to produce
an app for customers, which has allowed Cambodians to manage their accounts and
services at their own convenience and improve their digital savviness.
Customers can troubleshoot their own issues, while the load on our call center
agents has been reduced by 40%. This improvement has allowed for more efficient
operations, where staff can focus on other tasks to improve efficiency or
profitability."
"Telecommunications operators have access to a multitude of data sources and
thus collect and generate extensive amounts of data. To be closely attuned to
customers' needs, they need to be able to manage and secure their end-to-end
data lifecycle to gather insights and engage in data-driven decision-making. We
are committed to supporting Smart Axiata to continue unlocking value from their
data as they work towards becoming a data-driven organization and
future-proofing their hybrid data cloud journey," said Remus Lim, Theater Vice
President, APAC, Cloudera.
Being able to independently and seamlessly access data is essential to foster
innovation and collaboration across multiple business functions including
marketing, network engineering, and information technology. With the new data
architecture, various data silos are removed, fostering cross-functional
collaborations and helping the organization effectively utilize its data. This
has also helped the organization establish centralized data governance and
exercise greater controls in terms of privileged access management, security
and number of users. The shift has also optimized organizational resources
allocated to govern and manage the company's data.
About Cloudera
At Cloudera, we believe that data can make what is impossible today, possible
tomorrow. We empower people to transform complex data into clear and actionable
insights. Cloudera delivers an enterprise data cloud for any data, anywhere,
from the Edge to AI. Powered by the relentless innovation of the open source
community, Cloudera advances digital transformation for the world's largest
enterprises. Learn more at Cloudera.com (
).
Cloudera and associated marks are trademarks or registered trademarks of
Cloudera, Inc. All other company and product names are trademarks of their
respective owners.
About Smart Axiata
Smart Axiata Co., Ltd., Cambodia's leading mobile telecommunications operator,
currently serves 8 million subscribers under the 'Smart' brand. Smart Axiata is
part of Axiata Group Berhad, one of Asia's largest telecommunications groups.
Smart is at the forefront of mobile technology advancement in Cambodia. Smart
was the first network to introduce 4G LTE in 2014, 4G+ in 2016, 4G+ with HD
Voice (VoLTE) and LTE Advance Pro in 2017. In mid-2019, Smart hosted the first
5G live showcase in the Kingdom, manifesting its mobile data leadership
position. Smart also provides 2G, 2.5G, 3G and 3.75G mobile services as well as
international roaming across more than 190 countries. Its extensive nationwide
network coverage stretches to 99% of the Cambodian population.
The company is also rapidly transforming itself into a digital lifestyle brand,
having introduced many innovative offerings and lifestyle entertainment value
propositions. This includes various international brand partnerships with
Universal Music, Apple and Facebook, as well as digital services including
Smart Insurance, SmartPay, Pleng by Smart, Pi Pay and SmartNas. Smart aspires
to be the #1 and most loved communication tech brand in Cambodia by 2022, while
having a strong corporate social responsibility and sustainability agenda for
national socio-economic growth.
The company's workforce consists of over 1,000 local and foreign experts
striving towards a common mission of connecting and making lives better. Live.
Life. Be Smart.
Learn more at: smart.com.kh (
)
SOURCE Cloudera, Inc.
CONTACT: Hui Ting Ong, press@cloudera.com; Anisah Ab Ghapar,
anisah.ghapar@archetype.co; Keo Priyanith, keo.priyanith@smart.com.kh
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