Cision PR Newswire and Nativo Announce Exclusive Sponsored Placement Partnership
PR94973
HONG KONG, March 14, 2022 /PRNewswire=KYODO JBN/ --
- Brands can now secure guaranteed editorial placement across thousands of
premium publishers
Cision PR Newswire and Nativo announced today they have entered into an
exclusive partnership to integrate earned and paid media through sponsored
native placement of brand news and content. Through PR Newswire and Nativo's
new Sponsored Placement solution, brands can now get guaranteed placement of
their content, including news releases, product announcements, environmental,
social and governance (ESG) news and many more brand messages, across to
thousands of publishers.
This partnership provides a new way for public relations professionals to
distribute and analyze the impact of branded content and enables PR agencies to
sell robust guaranteed placement packages to their clients. The seamless format
of a Sponsored Placement allows brands to drive engagement by reaching
audiences on the channels they prefer and trust.
The Benefits of Sponsored Placement
Sponsored Placement delivers the reach and visibility of branded content by
creating an editorial placement that links to the press release in a patented
native article format. Exclusive to PR Newswire, the Sponsored Placement fits
seamlessly into a publisher's news feed by matching the visual design and
function of the website. Once clicked, the Sponsored Placement directs a reader
to the content in a sponsored editorial format right within the publisher's
site, driving three times more engagement than traditional digital ad placement.
"This partnership will enable brands to deliver more targeted messages across
their earned and paid channels," said Nicole Guillot, Chief Operating Officer
for Cision. "Our Sponsored Placement offerings now enhance a brand's ability to
reach a much wider audience to drive authentic engagement with their consumers
through their messages in a way that is both valuable and intuitive for
audiences."
"This partnership between two respective leaders in communications and digital
advertising will accelerate the convergence between earned and paid media,"
said Justin Choi, Nativo's Founder and CEO. "More than ever, brands need to
engage consumers with authentic stories, and this partnership lets them do that
at scale with a new level of control, measurement, and insights."
For more information, please visit https://fal.cn/3mR6l
About Nativo
Nativo empowers brands and publishers with the world's most advanced technology
for content. For brands, Nativo enables storytelling at scale with the largest
native reach and reveals insights that unlock return-on-content. For
publishers, Nativo enriches monetization with the most comprehensive platform
for next-generation ad formats and breakthrough technology for delivering ads.
Nativo's mission is to equip advertising for the age of content while improving
the web experience and creating meaningful connections for today's digital
consumer.
About Cision
As a global leader in PR, IR, marketing and social media management technology
and intelligence, Cision helps brands and organizations to identify, connect
and engage with customers and stakeholders to drive business results. Through a
suite of IR services, PR Newswire(https://www.prnewswire.com/) helps companies
meet their communications and disclosure needs. A network of over 1.1 billion
influencers, in-depth monitoring, analytics and its Brandwatch
(https://www.brandwatch.com/) and Falcon.io (https://www.falcon.io/) social
media platforms headline a premier suite of solutions. Cision has offices in 24
countries throughout the Americas, EMEA and APAC. For more information about
Cision's award-winning solutions, including its next-gen Cision Communications
Cloud®, visit www.cision.com and follow @Cision (https://twitter.com/cision) on
Twitter.
SOURCE: Cision Ltd
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=417063
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。