Cle De Peau Beaute Announces 2022 'Power of Radiance' Awardee
PR94403
TOKYO, Mar 22, 2022 /PRNewswire=KYODO JBN/--
Recognizing those who have empowered and bettered the lives of girls and women
through STEM education
Cle de Peau Beaute, the luxury skincare and makeup brand, is proud to announce
the recipient of the fourth 'Power of Radiance Awards', Amanda Simandjuntak
from Jakarta, Indonesia, an exceptional woman who has dedicated herself to
empowering girls within her community through STEM (Science, Technology,
Engineering, and Math) education. The 'Power of Radiance Awards' is an integral
part of Cle de Peau Beaute's long-term philanthropic commitment which includes
a multi-year partnership with UNICEF1 that launched in 2019 to support the
Gender Equality Program. Through STEM education and empowerment programs for
girls, CCle de Peau Beaute aspires to unlock their true potential and empower a
better world.
As the globe continues to define a post-pandemic world through scientific and
technological solutions, the boundless potential from half of the population
that includes girls and women cannot be overlooked. Girls, in particular from
underprivileged areas, are even more deprived of STEM education. As ICT
(Information and Communications Technology) skills that include the
understanding and application of computer programs and software become more in
demand, the gender gaps have further increased due to the limited participation
of women within these industries. In Indonesia, early marriage, pregnancy, and
familial pressures often interrupt girls from furthering their education; and
girls who are academically isolated tend to be blocked from entering the
workforce. Ms. Simandjuntak is determined to change this by offering STEM
education for marginalized girls and women in Indonesia, so they too have the
opportunity to join and contribute to these crucial fields.
According to UNICEF, the pandemic has exacerbated the already dire learning
crisis in Indonesia. The unemployment rate for young women in Indonesia is
about 15.62%.2 As the CEO and co-founder of MARKODING, Ms. Simandjuntak has
trained more than 10,000 girls and women in innovation and technology – such
as coding, UI/UX design, and product development – increasing the rate of
girls in digital training to 55% in only a year. She has launched the 'Girls
Can Code Scholarship Program' and the 'Girls Can Code Webinar Series' to
inspire more girls to pursue STEM careers. "As we enter into the fourth year of
the Power of Radiance Awards, we at Cle de Peau Beaute feel greatly privileged
to have the ability to continue driving positive change through education and
empowerment by supporting Ms. Simandjuntak, whose work is an inspiration to us
all. Her energy and achievements perfectly encapsulate the spirit of our
aspirations to transform the world through positive and proactive action," said
Ms. Mizuki Hashimoto, Chief Brand Officer of Cle de Peau Beaute.
Since November 2019, MARKODING has partnered with UNICEF Indonesia to implement
the 'Digital Innovation Challenge' in order to help adolescent girls develop
21st century skills, digital skills and entrepreneurial skills. The initiative
program has trained 5256 adolescents from 126 schools.
"My mission is to empower marginalized girls and women in Indonesia to become
problem solvers through innovation and technology. By equipping them with
twenty-first century skills such as critical thinking, creativity,
communication, collaboration and empathy, we provide them superpowers to
unleash their potential and join the effort to make the world a better, fairer,
and safer place," said Ms. Simandjuntak.
As the 2022 recipient of the 'Power of Radiance Award', Ms. Simandjuntak will
be awarded a grant that will be donated to the 'Digital Innovation Challenge'
to support girls in their STEM education and provide them with job
opportunities. Cle de Peau Beaute's journey as advocates for education began
with a dream for a better world. The power to unleash an inner radiance that
can accomplish real and positive change is within every individual, and through
the 'Power of Radiance Awards', Cle de Peau Beaute is standing with girls and
women globally as they transform the world for themselves, their families and
their communities.
1 UNICEF does not endorse any company, brand, product, or service.
2 Information Source: Study on skills for the future in Indonesia [
]
About Amanda Simandjuntak
Amanda is the CEO and co-founder of MARKODING, a non-profit organization with a
mission to empower underprivileged youth in Indonesia through innovation and
technology. The organization was selected as a finalist of the MIT Solve
Challenge: Youth, Skills and the Workforce of the Future and represented
Indonesia at the ASEAN-UNICEF Conference on 21st Century Skills and Young
People's Participation in Singapore. Amanda was also selected as one of the
Young Societal Leaders in the 2019 Singapore Summit. Since 2019, MARKODING is
an implementing partner of UNICEF Indonesia and has launched the 'Digital
Innovation Challenge', to help adolescent girls and boys develop 21st century
skills, digital skills and entrepreneurial skills, so they can find solutions
to the issues affecting them. In the first phase of the program, MARKODING has
empowered 482 underprivileged adolescents from 21 schools and community based
learning centers in Jakarta. This program has since expanded beyond Jakarta to
Semarang and reached 5256 adolescents (55% girls) from 126 schools in Indonesia.
About Cle de Peau Beaute
Cle de Peau Beaute, the global luxury brand from Shiseido Co Ltd, was founded
in 1982 as the ultimate expression of elegance and science. Cle de Peau Beaute
means the key to skin's beauty. The philosophy of the brand is to unlock the
power of a woman's radiance by harnessing makeup technologies and advanced
skincare from around the world. Forever guided by an exquisite aesthetic
sensibility and intelligence, Cle de Peau Beaute has instilled its products
with modernity, enchantment, and dynamism to emerge as an industry leader in
delivering radiance so remarkable, it emanates from within. Available in 23
countries and regions worldwide.
Cle de Peau Beaute Official Website:
https://www.cledepeaubeaute.com/int/powerofradiance-2022.html
Cle de Peau Beaute Official Instagram:
https://www.instagram.com/cledepeaubeaute/
SOURCE: Cle de Peau Beaute
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Caption: Ms. Amanda Simandjuntak, 2022 Award Recipient of the 'Power of Radiance Awards'
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Caption: The Cle de Peau Beaute 'Power of Radiance Awards'
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