TripleLift Acquires 1plusX to Bring First-Party Data to Publishers & Advertisers
PR95103
NEW YORK, March 22, 2022 /PRNewswire=KYODO JBN/ --
-- Combined company will help customers take control of their data and
address audiences effectively in the absence of third-party cookies
TripleLift, the advertising technology company reinventing ad placement at the
intersection of creative, media and data, today announced the acquisition of
1plusX, an award-winning first-party data activation platform. 1plusX has
unique technology to help both publishers and advertisers address their
audiences with privacy-centric solutions.
Photo - https://mma.prnewswire.com/media/1770829/TL_orzo_social_v2.jpg
The media industry has been changing rapidly. Third-party cookies, cross-domain
and cross-app targeting, and audience choice are all evolving to better control
user information. As a result, digital advertising will need to be rebuilt from
the ground up. By joining 1plusX's privacy-friendly solutions and TripleLift's
scaled media marketplace, publishers can better monetize their content and
advertisers can more effectively reach their audiences.
"The combination of TripleLift and 1plusX means publishers and marketers will
have a scaled, independent platform that is designed for the privacy-centric
future," said Eric Berry, Co-Founder & CEO, TripleLift. "Now thousands of
TripleLift publishers can access 1plusX's best-in-class technology to leverage
first-party data and TripleLift advertisers can apply that same data to
targeting capabilities made for the privacy era. No third-party cookies
required."
"We have built one of the most sophisticated first-party data management
platforms in the world," said Juergen Galler, CEO & Co-Founder, 1plusX. "Our
core product, an AI-driven intelligence solution, takes in a client's data,
enriches it, and then turns it into precise audience and asset profiles in
real-time. By providing user-based behavior insights, our clients can activate
them on relevant channels from the web to connected TV." Primarily operating in
the privacy-advanced European market, compliance is at the core of 1plusX's
technology which processes billions of data signals each day.
Many of the largest and most sophisticated publishers in the world have
benefited from these solutions. "Working with 1plusX allowed us to break free
from several third-party data providers and create a full in-house data
strategy in time for GDPR's enforcement," said Carsten Schwecke, CEO, Axel
Springer All Media. "As a result, while most media companies were experiencing
shrinking targeting revenues, we increased ours with the help of 1plusX. Joined
together, these two companies are uniquely positioned to deliver the
first-party data solutions essential to helping publishers like Axel Springer
increase yield in the wake of the privacy changes taking place across our
industry."
TripleLift is no stranger to cookieless solutions. It was initially founded by
creating native ads for the open web, which are inherently contextual formats,
and it offers data-driven Exchange Traded Deals (ETDs) – impression-level,
outcome based targeting signals that drive advertiser performance without the
use of third-party cookies. The acquisition of 1plusX gives TripleLift
customers yet another powerful tool and it reinforces the company's ongoing
commitment to supporting both publishers and advertisers through the coming
industry changes.
The acquisition also allows both companies to speed their roadmaps and bring
new products to market. "We will grow 1plusX's thriving business and create
net-new products for both publishers and advertisers to leverage moving
forward," said Ari Lewine, Co-Founder and Chief Strategy Officer, TripleLift.
"Our ads will be enriched with first-party data. These new products are the
scaled and privacy-friendly solutions our industry has been seeking."
"Publishers are already sitting on one of the largest potential goldmines of
data to fill the cookie void: publisher first-party data, which includes
contextual, registration and on-site behavioral data," said Paul Bannister,
Co-Founder and Chief Strategy Officer, CafeMedia. "This acquisition signals to
the industry that a much needed investment in first-party solutions is finally
here and it's being jump-started by TripleLift with this acquisition."
About TripleLift
TripleLift is the advertising technology company reinventing ad placement at
the intersection of creative, media and data. Our marketplace serves the
world's leading brands, publishers, streaming companies and demand-side
platforms, executing over 1 trillion ad transactions every month. Customers
choose us because of our addressable offerings from native to online video to
connected television, innovations that insert brands into content in real-time,
and supportive experts dedicated to maximizing partner performance. Part of the
Vista Equity Partners portfolio, TripleLift has appeared on both the Inc. 5000
and Deloitte Technology Fast 500 for five consecutive years, has been named to
Business Insider's list of Hottest Ad Tech Companies for three straight years
and was awarded Most Innovative TV Advertising Technology by AdExchanger in
2021. Find out how TripleLift is shaping the future of advertising at
triplelift.com (
).
About 1plusX
1plusX empowers publishers and advertisers to take control of their first-party
assets to drive business results. Their real-time data management, data clean
room, and CTV solutions converge to help customers engage their audiences with
more meaningful and personalized content and advertising. 1plusX supports
publishers in monetizing their inventory and optimize advertisers' marketing
performance through data. So far, 1plusX has enhanced the marketing performance
of companies around the world including Axel Springer, BI Garage, Le Figaro,
South China Morning Post, and Tegna.
Founded in 2014, 1plusX is a global MarTech company operating in Europe, Asia,
and the US. 1plusX is built on the principles of collaboration, trust, privacy,
and transparency. From their technology all the way to their customers, 1plusX
values their partnerships to stay forward-thinking and adaptable in the
ever-changing digital media ecosystem.
Source - TripleLift
CONTACTS: Brianna Gays, TripleLift – bgays@triplelift.com; Martinique Jobin,
1plusX – martinique.jobin@1plusx.com
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