SEWING INNOVATION WINS BEST OF THE BEST RED DOT DESIGN AWARD
PR95159
LA VERGNE, Tenn., March 25, 2022 /PRNewswire=KYODO JBN/ --
- PFAFF(R) creative icon(TM) 2 Receives Accolades for Design and
Innovation
SVP Worldwide's PFAFF(R) creative icon(TM) 2 sewing and embroidery machine has
won the distinctive Red Dot Design Award for Product Design, one of the most
sought-after seals of quality for good design. The Machine received the
ultra-prestigious Best of the Best Award. Less than one percent of the
nominees are awarded that recognition. The jury selection takes place once a
year in Essen, Germany, and consists of three main categories: Product Design,
Brand & Communication Design, and Design Concept.
Logo - https://mma.prnewswire.com/media/1446198/PFAFF_logo.jpg
"We are thrilled and grateful that the PFAFF(R) creative icon(TM) 2 was chosen
as a Red Dot award winner in the Product Design category. It's an honor to
even be nominated and to win proves our R&D and design teams are delivering the
most technologically advanced and beautiful machines for our customers. The
innovative spirit at SVP Worldwide is unmatched, "says Dean Brindle, CMO of SVP
Worldwide, the parent company of Pfaff.
The PFAFF(R) creative icon(TM) 2 is the first sewing machine ever to be
engineered with Artificial Intelligence to perform and evolve in response to
the sewist—to what and how they sew. In true AI fashion, the PFAFF(R) creative
icon(TM) 2 is set up to continually chase perfection, getting smarter with each
task, in bold, new ways. It eagerly awaits the sewist's voice commands and
imagination, also making it one of the most technologically advanced machines
in the industry. The beauty of the machine is also unmatched with clean,
modern lines and smoothly designed accessories and attachments.
The Red Dot Award will be formally presented to SVP Worldwide on June 20, 2022,
in Germany.
Brindle says the Creative Icon 2 features and technological breakthroughs defy
imagination. "It is the world's first and only sewing machine to be controlled
by speech recognition. Hands-free commands offer sewers more flexibility and
creativity. The machine is able to work alongside the sewist and the large
interactive tablet acts as a virtual assistant, customizing and assisting
through the project. Artificial Intelligence capabilities are an amazing feat
of technology combined with honoring the history of the craft. We are humbled
and honored by this award."
ABOUT PFAFF(R)
With a celebrated history of superior design and engineering, PFAFF(R) sewing
machines are the world's premier precision machines that sewists aspire to own.
The PFAFF(R) brand has more than 150-years of sewing heritage that creates a
climate for continued development and design of high-quality sewing and
embroidery machines. Known as the perfector of the craft, PFAFF(R) machines
deliver precision to the most demanding sewists by offering maximum control and
customization. PFAFF(R) machines are catalysts for passionate sewers, producing
the highest quality results in all aspects of sewing.
PFAFF is a registered trademark of KSIN Luxembourg II, S.a.r.l. (c) 2022 KSIN
Luxembourg II, S.a.r.l.
SOURCE SVP Worldwide
CONTACT:Lori Tesoro, Public Relations and Communications,
lori.tesoro@svpworldwide.com
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