Hublot Launches Two NFTs with Takashi Murakami
PR95298
NYON, Switzerland, April 1, 2022, /PRNewswire=KYODO JBN/ --
To coincide with the international tradeshow, Watches & Wonders, Hublot and
Takashi Murakami will be presenting two NFT digital works, inspired by the
Hublot Classic Fusion Takashi Murakami watches
To stay up-to-date, follow: @Hublot #Hublot #TakashiMurakamiNFT
Our collaboration with Takashi Murakami has led us to digital art, a field of
expression in which Hublot has become a pioneer on the watchmaking planet. From
now on, NFTs will be an integral part of our ‘Hublot loves art’ artistic world.”
RICARDO GUADALUPE
HUBLOT CEO
Continuing my artistic collaboration with Hublot by using new forms of artistic
expression such as NFTs seems to be the natural way to develop our
relationship. By looking forward.”
TAKASHI MURAKAMI
Hublot and Takashi Murakami are pushing back the boundaries of artistic
expression by presenting two NFT digital works. These are inspired by the
Hublot Classic Fusion Takashi Murakami All Black and the Classic Fusion Takashi
Murakami Sapphire Rainbow, the first two watches launched jointly by the Swiss
watchmaker and the great Japanese artist in 2021. These two limited editions of
200 and 100 pieces respectively were sold out in just a few days.
This new phase in the artistic collaboration developed with Takashi Murakami is
in the form of two static NFTs featuring the smiling flower with its
mischievous smile, the iconic theme of Murakami’s work and his Superflat
artistic movement. The first NFT based on the All Black version, is a limited
edition of 216, while the second, which will recreate the colours of the highly
exclusive Sapphire Rainbow version, will be a limited edition of 108. These NFT
digital works are mainly intended for the current owners of these two
limited-edition watches, to whom they will be offered under certain conditions
explained under (Hublot.com). The current owners of these watches shall
actively claim the NFT as from 1st April 2022 and no later than 25th April
2022. If they claim and wish, these watch owners may then receive their free
NFT in their eWallet. In May, Hublot will then open a page on a decentralised
non-fungible token marketplace, where owners may exchange their NFTs.
The launch of the Hublot Classic Fusion Takashi Murakami NFTs will be supported
by a very arty promotional campaign, based on the principles of guerrilla
marketing. After being presented at Watches & Wonders, the watchmaking fair in
Geneva, posters will go up secretively in London and New York and giant light
projections will illuminate iconic buildings.
A limited number of these NFT’s will be available to the public in May 2022.
Stay tuned !
HUBLOT
Founded in Switzerland in 1980, Hublot is defined by its innovation, which
began with the highly original combination of gold and rubber. This "Art of
Fusion" stems from the imagination of its visionary Honorary Chairman,
Jean-Claude Biver, and has been driven forward by CEO Ricardo Guadalupe since
2012.
The release of the iconic, multi-award-winning Big Bang in 2005 paved the way
for new flagship collections (Classic Fusion, Spirit of Big Bang), with
complications ranging from the simple to the highly sophisticated, establishing
the extraordinary DNA of the Swiss watchmaking house and ensuring its
impressive growth.
Keen to preserve its traditional and cutting-edge expertise, and guided by its
philosophy to "Be First, Different and Unique", the Swiss watchmaker is
consistently ahead of the curve, through its innovations in materials
(scratch-resistant Magic Gold, ceramics in vibrant colours, sapphire), and the
creation of Manufacture movements (Unico, Meca-10, Tourbillon).
Hublot is fully committed to creating a Haute Horlogerie brand with a visionary
future: a future which is fused with the key events of our times (FIFA World
Cup (TM), UEFA Champions League, UEFA EURO (TM)) and the finest ambassadors our
era has to offer (Chiara Ferragni, Pelé, Kylian Mbappé, Usain Bolt, Novak
Djokovic).
Discover the Hublot universe at our network of boutiques located in key cities
across the globe: Geneva, Paris, London, New York, Hong Kong, Dubai, Tokyo,
Singapore, Zurich and at HUBLOT.com
Photo - https://mma.prnewswire.com/media/1778657/Hublot_NFT_1.jpg
Caption: NFT Hublot Takashi Murakami Sapphire All Black.
Photo - https://mma.prnewswire.com/media/1778658/Hublot_NFT_2.jpg
Caption: NFT Hublot Takashi Murakami Sapphire Rainbow
Logo - https://mma.prnewswire.com/media/1765293/Hublot_Logo.jpg
Source: Hublot SA
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