Zoomlion Captures Broad Blue Ocean Market with Emerging Segments Account for over 20% of Total Revenue in 2021
PR95306
CHANGSHA, China, Apr. 2, 2022/PRNewswire=KYODO JBN/--
On March 30, Zoomlion released its 2021 annual report. The company secured
operating revenue of RMB 67.131 billion, up 3.11% year over year. Emerging
segments such as aerial work machinery, earthmoving machinery, new building
materials, agricultural machinery and smart agriculture were responsible for
more than 20% of the Company's revenue, a year-on-year increase of nearly 6
percentage points.
In recent years, Zoomlion has been focusing its business plan on three major
segments: construction machinery, agricultural machinery + smart agriculture,
and new building materials. The annual report suggests that Zoomlion continued
to keep construction machinery stabilized and improved in 2021, with an annual
sales revenue of RMB 63.523 billion in this respect, up 3.49% over the prior
year. Three major products of concrete machinery, engineering hoisting
machinery and construction hoisting machinery continued to grow with a solid
market position.
The sales revenue of earthmoving machinery, one of Zoomlion's emerging
segments, increased by more than 21% compared to the same period in the prior
year. The sales volume of medium and large excavator products with relatively
good profitability saw substantial growth, and the overall market share
increased at a steady pace.
In aerial work machinery, the sales of Zoomlion aerial work machinery were RMB
3.351 billion in 2021, a substantial increase of 310.76% year-on-year. At
present, aerial work machinery has had full coverage of the product spectrum of
4-68 meters, making Zoomlion the altitude equipment manufacturer with the most
complete models in China. It also performed well in overseas markets, with its
operations across 58 countries and regions on five continents, including those
upscale markets such as Europe and the United States.
In 2021, the commercialization of AI-enabled intelligent agricultural machinery
picked up the pace, and the reliability of harvesting machinery and power
machinery products was fully updated. The market share of wheat machines,
dryers, rotary tillers, balers and rice throwers stayed at the forefront of the
industry in China.
Zoomlion's new building materials business was fully rolled out. The dry-mixed
mortar equipment business grew at a stable pace, securing a solid place among
the few on top in terms of domestic market share.
Zoomlion will further diversify its operations, accelerate emerging segments,
and develop its market in the new blue ocean market.
Source: Zoomlion
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