Habanos, S.A. Presented the new H. Upmann Magnum 52 to Commemorate the Year of the Tiger According to the Chinese Lunar Calendar
PR95360
HAVANA, April 6, 2022 /PRNewswire=KYODO JBN/ --
- The Pacific Cigar Co. LTD and Infifon Hong Kong Limited, exclusive
distributors of Habanos, S.A., have presented in a 'virtual unboxing' the new
H. Upmann Magnum 52 vitola, in commemoration of the Chinese New Year
Habanos, S.A., together with its distributors for Asia Pacific and China, The
Pacific Cigar Company and Infifon Hong Kong Limited, presented its new H.
Upmann Magnum 52 vitola through a virtual "unboxing" to celebrate the product's
arrival on the market.
H. Upmann's Magnum 52 (52 x 148 mm length) is a vitola that is produced in
limited quantities but will be available in all Habanos's markets. This vitola
is presented in a special box containing 18 Habanos "Totally Handmade with Long
Filler," after a careful selection of the wrapper, filler and binder leaves
from the Vuelta Abajo* area in the Pinar del Río* region (Cuba), which is
considered to be the origin of the world's best tobacco products.
"Considering that China was Habanos, S.A.'s leading market in terms of sales
volume in 2020, we are pleased to commemorate the Chinese New Year for the
third consecutive year with a vitola such as 'Magnum 52' under the H. Upmann
brand. We are convinced that Habanos aficionados will enthusiastically welcome
this worldwide launch, which will be available in all markets, albeit in
limited quantities as it is an exclusive production," said Mr. Leopoldo Cintra
González, Commercial Vice President, and Mr. José María López Inchaurbe, Vice
President of Development at Habanos, S.A.
Mr. Dag Holmboe, CEO of The Pacific Cigar Company, said: "H. Upmann's Magnum 52
is a new vitola that manifests the refined character of the brand with mild to
medium strength, and that offers its very high quality and inimitable aroma. We
expect a great reception from Habanos aficionados in the Asian market."
Herman Upmann was a German banker whose love for Cuban cigars led him to settle
in Havana in 1840. He founded a bank and a Habanos factory in the city.
Eventually, the bank closed down, but his brand of premium cigars remains to
this day. All its cigars are "Totally Handmade with Long Filler," with leaves
from the Vuelta Abajo* area, in the Pinar del Rio* region.
The Pacific Cigar Company Limited (PCC) and Infifon HK Ltd. are the exclusive
distributors of Habanos, S.A. for the Asian region.
Tasting notes
H. Upmann Magnum 52
Size: 52 x 148 mm long
- Beautiful wrapper and masterfully crafted
- Roasted aromas right from the start
- Excellent combustion
- Perfect draw
- An Habano with great quality and balance
- Balanced medium strength
- Perfect with Ron 11 Years Old and medium roast Arabica coffee
- Smoking time about one hour
Corporacion Habanos, S.A.
Corporacion Habanos, S.A. is a world leader in the commercialization of Premium
cigars both in Cuba and in the rest of the world. For this purpose, it has an
exclusive distribution network present in the five continents and in more than
150 countries. For more information, please visit www.habanos.com.
Habanos, S.A. commercializes 27 Premium brands made entirely by hand and
identified as Protected Designation of Origin (P.D.O.), including Cohiba,
Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey and H. Upmann, among
others. Habanos Cuban cigars have been made entirely by hand for more than 500
years and since then they have become a benchmark worldwide.
* Protected Designation of Origin
Further information about Habanos, S.A.:
www.habanos.com
https://www.instagram.com/habanos_oficial/
https://twitter.com/Habanos_Oficial
https://www.youtube.com/channel/UCstGLy96wdZG7eCM4855_DA
Photo - https://mma.prnewswire.com/media/1781570/Habanos_H_Upmann_Magnum_52.jpg
Source: Habanos, S.A.
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