Two Out of Three Brazilian e-Shoppers Purchased from Foreign Websites in 2021
PR95404
SAO PAULO, Apr. 12, 2022 /PRNewswire=KYODO JBN/--
-- According to the latest edition of Webshoppers, more than 70% of consumers
plan to continue purchasing products overseas
For many Brazilians, buying from foreign websites was a way of saving money in
2021, even with the dollar flying high. According to the Webshoppers survey by
NielsenIQ|Ebit and Bexs Pay, 68% of online consumers (87.7 million) purchased
imported products last year and 71% plan to continue doing so. For more than
half of consumers, the biggest attraction is lower prices.
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Cross-border purchases were worth an estimated R$ 36.2 billion in 2021, up 60%
compared with 2020 and 32% increase in e-commerce generally. This segment now
represents 17% of overall revenues; some of this growth can be attributed to
foreign e-commerce websites better integrating local payment methods.
"This has made it easier for people to buy goods overseas. Purchases that were
previously restricted to just a small proportion of the population with access
to an international credit card are now available to a larger group of people
who can use domestic credit cards or even Pix, the Brazilian instant payment
system", said Luiz Henrique Didier Jr, CEO of Bexs Pay.
Consumers reported the most popular categories last year were Fashion (38%),
Electronics (36%) and Home Decoration (24%). Faster deliveries have been one of
the aspects driving Brazilian interest in international purchases. "This shows
Brazilian consumer appetite for overseas products, despite often facing
barriers created by technical issues", said Marcelo Orsanai, Head of E-commerce
at NielsenIQ|Ebit.
Another interesting result has been the growth of platforms Brazilians have
quickly started to adopt. In 2021, 56% of consumers purchased from Shopee and
21% from Shein, practically nonexistent in Brazil before last year.
About Bexs Pay
Bexs Pay is a pioneering cross-border digital payments provider connected to
Bexs Banco's financial services. Our API platform offers a unique combination
of digital payment solutions for payin or payout, enabling online businesses to
operate in Brazil. In just a year, Bexs Pay has already handled millions of
payments for global companies including TikTok, Wordline, Kwai and Thunes,
among others.
About NielsenIQ
NielsenIQ is the leader in providing the most complete, unbiased view of
consumer behavior globally. Powered by a ground-breaking consumer data platform
and fueled by rich analytic capabilities, NielsenIQ enables bold, confident
decision-making for the world's leading consumer goods companies and retailers.
SOURCE: Bexs Pay
CONTACT: Beatriz Montesanti,
Tel:+55-11-98536-3135, E-mail: beatriz@ovocom.com.br
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