Focus Brands International Announces Unparalleled Virtual Coaching Capabilities
PR95805
ATLANTA, May 4, 2022 /PRNewswire=KYODO JBN/ --
-- The new Customer Experience Center of Excellence provides continuous
operational review, coaching and analytical support to franchisees across the
globe
The International division of Focus Brands LLC (Focus Brands International), a
leading developer of iconic global, multi-channel foodservice brands, has
teamed up with Auxis, a well-respected consulting and outsourcing firm, to
inaugurate its first international franchise operations support center. The
company's new Customer Experience Center of Excellence (CECE), located in
Heredia, Costa Rica, aligns with its mission to serve people and potential. The
CECE provides an affordable and effective means to deliver world-class
operations support to enhance the customer experience and improve the
performance of franchisees' restaurants.
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"Our job is to help our franchisees amplify their success. The CECE allows us
to have eyes and ears into their operations, greatly enhancing our ability to
achieve this goal" says Beto Guajardo, President of Focus Brands International.
"Never before have we had the employee bandwidth or the resources to visit over
1,850 stores in 63 countries on a regular basis," adds Jim Holthouser, CEO of
Focus Brands LLC. "The CECE is an incredible advancement in operations and
training that came together at the perfect time. These new virtual capabilities
will undoubtably shape the future of global franchising."
When a customer experience coach delivers an Operations Excellence Review
(OER), the software powering the virtual visit is a software solution developed
in partnership with RizePoint, a leading software services provider. The
software houses brand standards and guidelines, training materials, and
business solutions such as data analysis and performance dashboards in a
convenient application that can be accessed from any mobile operating system.
"RizePoint's Quality Management Platform automates OER tasks, the operational
data collection for each coaching session and provides the built-in business
intelligence needed to perform the analysis and quickly execute
recommendations," says Kari Hensien, President and CEO of RizePoint. "Focus
Brands International's innovative approach to conducting OERs will enable
quality assurance and global consistency in meaningful and measurable ways at
every location."
Focus Brands International partnered with Auxis to create an international
shared services model and organize a team of extensively trained multi-lingual
customer experience coaches. The coaches will virtually visit every store four
to six times per year to deliver an OER with the store operators in their
native language during their normal business hours. "We couldn't be more
excited to partner with Focus Brands to help execute on their innovative vision
for delivering world-class operations support," says Raul Vega, Founder and CEO
of Auxis. "The CECE will enable the ability to collect the facts and figures
that contribute to operational success in a way that is affordable, achievable
and a game changer in the industry. We now have the unique ability to provide
analytical insights that will help correlate store improvements to financial
performance, from one central location."
About Focus Brands LLC
Atlanta-based Focus Brands(R) is a leading developer of global multi-channel
foodservice brands. Focus Brands, through its affiliate brands, is the
franchisor and operator of more than 6,400 restaurants, cafes, ice cream
shoppes, and bakeries in the United States, the District of Columbia, Puerto
Rico, Guam and over 55 foreign countries under the Auntie Anne's(R), Carvel(R),
Cinnabon(R), Jamba(R), Moe's Southwest Grill(R), McAlister's Deli(R), and
Schlotzsky's(R) brand names, as well as the Seattle's Best Coffee(R) brand on
certain military bases and in certain international markets. Please visit
www.focusbrands.com to learn more.
SOURCE: Focus Brands International
CONTACT: Loryn Franco, Focus Brands International, 917-371-0007,
lfranco@focusbrands.com
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