International Alcohol Producer Alliance inaugurated in Chengdu
PR95981
CHENGDU, China, May 13, 2022 /PRNewswire=KYODO JBN/ --
The China (Chengdu)-Europe Mayors' Forum on the Alcoholic Beverage Industry,
jointly sponsored by the foreign affairs office of the Chengdu city government
and the Qionglai city government, was held on May 11 in Chengdu, capital of
Southwest China's Sichuan province.
The International Alcohol Producer Alliance is officially inaugurated during
the China (Chengdu)-Europe Mayors' Forum on the Alcoholic Beverage Industry
held on May 11.
Nearly 40 representatives of consulate generals in Chengdu and Chongqing, as
well as trade institutions from countries such as Spain, the Czech Republic,
Poland, Hungary, Japan, Chile, Austria, Italy, Germany, and the Netherlands
participated in the event in-person, while more than 500 representatives from
over 50 government agencies, wineries and alcoholic beverage companies, and
cultural heritage projects from around the world attended the forum online.
During the event, participants shared their experience and insights into topics
such as the preservation of alcoholic beverage culture, the protection of
alcoholic beverage cultural sites, and the integrated development of the
alcoholic beverage industry, discussed current challenges and opportunities,
and expressed a common desire to strengthen alcoholic beverage-related
exchanges and cooperation in the alcoholic beverage industry.
The International Alcohol Producer Alliance was officially inaugurated during
the event. The alliance will promote platform co-construction, resource
sharing, talent training and development links among its members to boost the
sustainable and healthy development of the international alcoholic beverage
industry.
An industry cooperation initiative for global alcoholic beverage cities was
also released during the event, reaching a consensus on strengthening
cooperation in alcoholic beverage culture preservation and exchange,
interactions within the alcoholic beverage industry, talent training exchange,
joint promotion, brand cultivation and innovation, and low-carbon development.
To further promote pragmatic cooperation among alcoholic beverage production
areas around the world, the Qionglai city government signed a strategic
cooperation agreement with the EU Project Innovation Centre (EUPIC) and the
Hungarian Export Promotion Agency.
Qionglai is China's largest base liquor production base and is home to a number
of renowned companies and experts in the field of alcoholic beverages, with the
market share of some products ranking first in the country, according to local
officials.
Wang Dezhang, mayor of Qionglai, said the city will take the event as an
opportunity to strengthen exchanges and cooperation with cities around the
world in the preservation of alcoholic beverage culture and the development of
the alcoholic beverage industry.
SOURCE:Qionglai city government
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Caption: The International Alcohol Producer Alliance is officially inaugurated during
the China (Chengdu)-Europe Mayors' Forum on the Alcoholic Beverage Industry
held on May 11.
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