PureSoftware bags fintech award for financial technology in SBR Technology Excellence Awards
PR95996
SINGAPORE and NOIDA, India, May 16, 2022 /PRNewswire=KYODO JBN/ --
-PureSoftware is awarded for delivering a strong banking impact through
Arttha – a Unified Fintech Platform
SINGAPORE and NOIDA, India, May 16, 2022 /PRNewswire/ -- Committed to its
pursuit of delivering new-age banking solutions to banks, financial
institutions, fintech firms, and the ultimate banking consumer, 'PureSoftware'
has developed the industry-leading unified fintech platform — 'Arttha' for its
customers.
'Arttha' has led banking and financial services transformation with its
"Digital for the Unbanked" strategy to be a market leader. The platform allows
for both greenfield fintechs or banks as well as existing financial
institutions to transform their retail and SME banking business using Arttha's
Digital Payments, eWallet, Digital Lending, Agency, or Branchless Banking, Buy
Now Pay Later (BNPL), and Merchant Management capabilities.
Manish Sharma, Chief Executive Officer at PureSoftware said, "We are
extremely proud to win this award and tremendously delighted for the
recognition received. Arttha has powered banks and fintech firms in emerging
markets to gain an immense digital advantage by providing next-gen banking
solutions to their customers. Through Arttha, our customers have been
successfully able to deploy innovative banking solutions to expand their
customer base, improve end-user experience, multiply transaction volumes, and
launch new products across business units. The platform has already been
implemented to offer financial services to more than 30 million individuals
worldwide and 2.4 million merchants across the world, with over 1 billion
transactions globally in a year."
'Arttha' has been addressing digital access gaps in financial services with
remarkable success majorly across emerging economies with substantial swaths of
underbanked and unbanked regions like Kenya, Botswana, Zambia, Indonesia,
Myanmar, and Nepal. Despite stringent lockdowns in various parts of the world
due to the pandemic, 'Arttha' changed the banking dynamics to enable continuity
of banking operations on the business side and democratize access to financial
services on the consumer side.
Manish added, "Being underbanked or unbanked should not restrict access to
the same level of customer experience that consumers in developed markets are
used to. We continue to innovate by introducing new features in the platform in
response to emerging trends in the industry as we expand our reach to customers
in other parts of Africa, Middle East, and the United States."
About PureSoftware
PureSoftware is a global software product and digital services company that
is driving transformation for companies in 35 cities across 11 countries.
PureSoftware focuses on driving a differentiated customer experience,
accelerating cycle time, and improving business outcomes through an integration
of digital solutions, robotic process automation, artificial intelligence,
machine learning, and loT. Their solutions leverage next-generation disruptive
technologies to deliver a competitive advantage to your business. Their
flagship product 'Arttha' is one of the fastest-growing financial technology
platforms focusing on Digital Lending, Digital Payments, and Core Banking
solutions.
Media Contact:
Amitabh Chaudhary
amitabh.chaudhary@puresoftware.com
Photo: https://mma.prnewswire.com/media/1817627/PureSoftware_CEO_Manish_Sharma.jpg
Caption: Manish Sharma, Chief Executive Officer, PureSoftware
Logo: https://mma.prnewswire.com/media/1450649/PureSoftware_Logo.jpg
Caption: PureSoftware Logo
Source: Puresoftware
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