More than 1 in 3 website visitors in Japan is a bot, study finds.
PR96182
TOKYO, May 25, 2022 /PRNewswire=KYODO JBN/ --
Today, the global leader in Go-to-Market Security, CHEQ [
https://c212.net/c/link/?t=0&l=en&o=3546784-1&h=3065840510&u=https%3A%2F%2Fcheq.ai%2F&a=CHEQ
], released data that shows 34% of direct website visits in Japan comes from a
bots or fake user. This rate is higher than the APAC region at-large, which
typically experiences 21% bot traffic from organic and direct sources.
Globally, the percentage of invalid traffic from these sources hovers around
27%.
Photo -
https://mma.prnewswire.com/media/1825041/1_in_3_website_visitors_in_Japan_is_a_bot.jpg
The fake traffic revealed by CHEQ is comprised of various types of online
threats including: harmful scrapers, account hackers, click farms, as well as
malicious human activity. The company detected invalid traffic by analyzing
websites from 12,000+ customers, and applying thousands of cybersecurity
challenges to test whether each user had the intent and ability to make
purchases and engage with the website in meaningful ways, or if they were a bad
actor.
"Our studies have revealed that Japan websites are particularly at risk for
invalid activity," said Kazuki Fuse, Managing Director of Japan at CHEQ. "While
all websites in all regions can fall victim to the Fake Web, certain regions
and industries experience higher rates of invalid activity. This data suggests
that those doing business in Japan should pay close attention to activity on
their sites and be aware of any unusual site visitor actions."
This data was released as part of a larger report [
] on the state of the Fake Web, and how it impacts marketers and go-to-market
teams. The report covered the rates and impact of invalid traffic in various
regions, from a variety of sources, and within several different industries.
The report also found that the APAC region generally experiences higher rates
of invalid traffic than the EMEA region, which sees about 12% fake traffic from
organic and direct sources.
Media contact:
Kerry Coppinger
Senior Manager, Brand Marketing @ CHEQ
kerry.c@cheq.ai
SOURCE CHEQ
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