Lyca Mobile to Deploy Flytxt CVM Accelerator Solution in Europe and US after Successful Pilot Program
PR96207
DUBAI, UAE, May 26, 2022 /PRNewswire=KYODO JBN/--
AI-powered CVM Accelerator to provide actionable insights to maximize
business outcomes of personalized customer interactions via CX systems such as
Salesforce Marketing Cloud
Lyca Mobile, one of the world's largest mobile virtual network operators
(MVNO), will deploy Flytxt's AI-powered Customer Value Management (CVM)
Accelerator across its seven largest markets – Belgium, France, Germany, Italy,
Netherlands, the US and the UK.
Lyca Mobile announced the implementation of Salesforce solutions earlier
this year to unify customer data and interactions on multiple channels in order
to drive personalized customer interactions. Flytxt's CVM Accelerator will feed
actionable customer and product insights for Lyca to maximize Customer Lifetime
Value (CLTV) across these personalized interactions.
CVM Accelerator is a purpose-built AI that seamlessly integrates with any
CRM or CX environment to deliver actionable intelligence for maximizing CLTV.
Its power was demonstrated during a one-month pilot project in one of Lyca
Mobile's European markets. Lyca harnessed the predictive insights from the
Accelerator while executing marketing campaigns through Salesforce Marketing
Cloud, which resulted in 1.3% increase in ARPU.
Jogan Satkunanathan, Chief of Pricing and Product Management at Lyca
Mobile, said: "We wish to place customers and digital capabilities at the
center of our business strategy as we enter the next phase of our ambitious
growth journey. Flytxt, with its pioneering AI solutions, is a perfect partner
for Lyca Mobile to better understand customers' needs and deliver high quality
experiences."
Dr Vinod Vasudevan, CEO, Flytxt, said: "Communications Service Providers
have a wealth of data yet often lack the necessary technology for powering
data-driven decisions that maximize CLTV – a critical KPI for all subscription
and usage-based businesses. CVM accelerator uses proven and well-trained AI to
achieve this. We are delighted to support Lyca Mobile through our unique
solution, which will help them significantly boost the outcomes of their CX
initiatives."
Ankit Rai, Lyca Mobile's Head of Retention, CRM/CVM, added: "We are on a
mission to take customer engagement to the next level and provide personalized
and contextually relevant customer experience on any of our touch points.
Flytxt's CVM Accelerator brings in a deeper understanding of customers' usage
behavior and predicted needs. The pilot project proved that with data-driven
actionable insights, we can further enhance the value of customer interactions
on our existing CX systems and build a long-term relationship with our
customers."
The CVM Accelerator harnesses Flytxt's award-winning AI that has been
designed and trained using real-world insights from more than a billion
consumers and trillions of data points. The partnership with Lyca Mobile marks
the first time it will be deployed in the US and Europe.
About Flytxt
Flytxt empowers major enterprises around the world to solve one of the
fundamental challenges of subscription and usage-based businesses – how to
maximize CLTV. Flytxt is the trusted technology partner of 80+ digital
enterprises across more than 50 countries, as well as of top CX platform
vendors for CLTV maximization. Its award-winning, proprietary CLTV maximization
AI has been trained using real-world insights and patterns from more than a
billion consumers and trillions of data points.
FLYTXT@brunswickgroup.com
About Lyca Mobile
Lyca Mobile is one of the world's largest mobile virtual network operator,
operating in 23 countries across five continents – including the UK, USA and
large parts of Europe. It is one of the market leader in the international
prepaid mobile calls market, with over 16 million customers worldwide. Lyca
Mobile is part of Lyca Group, a British multinational corporation delivering
low-cost, high-quality products and services across the globe.
www.LycaMobile.co.uk
Photo: https://mma.prnewswire.com/media/1825817/lyca_Flytxt.jpg
Source: 'Flytxt'
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