ScentAir Steps Up Efforts to Address Customers' Concern Over Air Quality
PR96085
HONG KONG, May 26, 2022 /PRNewswire=KYODO JBN/ --
ScentAir, the scent marketing leader, continues to lead the way in helping
brands globally address customers' concerns, as cases surge in China amid
lockdowns.
Since March, China has been grappling with the worst COVID-19 outbreak, with
Shanghai being the largest single city locked down to date. Studies from the
Chinese University of Hong Kong estimate that a two-week lockdown in such
megacities as Shanghai could cost China 2% of its monthly GDP[1].
With the virus now being confirmed as an airborne threat, questions over indoor
air quality have become something companies must address before they can
conduct their businesses and interact with their customers.
According to ScentAir's 2021 research on customer expectation for indoor air
quality and safety protocol, people are now much more health conscious than
pre-pandemic; and they are highly concerned about indoor air quality, with 91%
of the respondents considering clean air important when visiting indoor
businesses. In terms of safety protocol, 82% of them rate air purifications as
the most important protocol[2] comparing to physical barriers.
In response, ScentAir has been investing heavily in developing new product
lines to help businesses adapt and achieve sustainability. It launched ION
Protect(TM), an air purification system that, proven by recent independent
testing commissioned by the US Defense Department, can actively reduce 99.8% of
SARS-COV-2 and hundreds of other airborne pathogens without producing harmful
byproduct. Unlike common air purifiers that wait for harmful particles to run
through them, ScentAir ION Protect purifiers seek out pollutants in the air.
Patented NPBI(TM) (Needlepoint Bipolar Ionization) technology releases ions
into the air that attract health hazards and disable them. It is an active
process that provides continuous disinfection at low maintenance cost.
Chloe Hui, VP and General Manager of ScentAir APAC, said, "ScentAir sets the
new standard of clean by combining the benefits of improved indoor air quality
and scenting." She explained, "When entering a store, customers nowadays not
only want nice smell; they want to smell clean, fresh and safe. The change of
expectations is strongly felt by customer-facing brands, as many of them come
to us for a solution.
"Recently, for instance, via our integrated scenting and air purification
solutions, we helped a grade-A mixed-used 31-storey development in Guangzhou
Tian district in China, the center of high-tech industry, transform its 240,000
m² space into a truly customer experience led property. Through lonization, our
system produces nature-like purification, without any toxic Ozone byproduct.
This allows tenants to come into the property, feeling healthier, safer and
cleaner; likewise, at the central business district of Hong Kong, we helped a
premium restaurant that promises to be the city's latest lifestyle concept
restore consumer confidence in indoor spaces by filling it with a warm and
inviting fragrance experience, on top of active and continuing air purification
that gives them peace of mind. Furthermore, building on the success of
ScentAir ION Protect, ScentAir has partnered with HealthWay to bring a third
air purification category to the ScentAir line — air filtration. Featuring
HealthWay's patented DFS (Disinfecting Filtration System) technology,
ScentAir's new in-room solutions help create safe and clean experiences in
high-traffic spaces."
It is worth noting that home fragrance sales surged due to the pandemic.
Research by NPD Group found that 85% of consumers indicated using home scents
in 2020; and candles alone, as the most-used home scent product, recorded a 17%
increase in sales[3].
"With more and more people working from home, scenting helps us unwind and
enhance our home experience. ScentAir is happy to support our clients to engage
with their customers even when they are at home. Through a collection of
customizable fragrance merchandises, ScentAir has empowered brands such as
KOOKAI and Westin Hotels to stay remembered, even at a time when shops were
closed or travel was banned. We give our clients more creative options to
connect with their customers, and naturally extend the brand experience to
their customers' home," Chloe continued.
Reference:
1.Song, Wanyuan. (2022, Apr 15). "Why Shanghai has abandoned its 'relaxed'
approach to Covid". BBC. https://www.bbc.com/news/world-asia-china-61023811
2.Third party public opinion survey conducted online during April 2021 and
polled a nationally representative sample of 2,500 consumers.
3.(2021, Apr 12). "Changing Trends in Fragrances: From the Impact of COVID to
ESG". Citi Global Insights (CGI).
About ScentAir:
ScentAir Technologies, LLC., privately held and founded in 1994, provides
best-in-class ambient scent marketing solutions to many of the world's most
recognized brands. As the global leader in olfactory marketing, the Company
creates memorable impressions for both small businesses and global enterprises,
elevating their customer experience through the power of scent. Based in
Charlotte, NC, USA, and corporate offices in the Mainland China, Hong Kong SAR,
Japan, Australia, United Kingdom, France and Netherlands. The Company's 425+
global team members service customers in 119 countries through its dedicated
global supply chain and manufacturing operations in North America, Europe, and
Asia. ScentAir is committed to the creation of customized scent strategies that
boost clients' brand sentiments, customer loyalty, and sales.
To learn more, please visit ScentAir.com
SOURCE: ScentAir Technologies Limited
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Caption: Indoor air quality is a top concern for consumers, as recent studies showed.
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