From Bogota to Monaco, Columbian Muralist Makes his Mark on One of the World’s Most Exclusive Canvases with Vuse
PR96248
MONACO, May 29, 2022 /PRNewswire=KYODO JBN/ --
VUSE AND THE McLAREN F1 TEAM'S DRIVEN BY CHANGE INITIATIVE SECURES NEXT
OPPORTUNITY FOR UNDERREPRESENTED ARTIST DURING FORMULA 1 GRAND PRIX(TM) DE
MONACO 2022
An emerging Colombian muralist has been given one of the world's most exclusive
canvases to bring to life his work in real-time in Monaco, over the FORMULA 1
GRAND PRIX(TM) DE MONACO 2022 weekend.
Vuse, the number one global vape brand**, and partner McLaren F1 Team, have
today unveiled a mural, created by an artist from Bogota, Columbia, at one of
the most exclusive races in the world, on the Monaco beachfront at the Grimaldi
Forum. The mural marks the latest activity as part of the Driven by Change
programme, which offers underrepresented creative talent around the globe the
opportunity to showcase their passion and work on one of the world's biggest
and most high-profile stages – elite motorsport.
The artist, DAST, is a 38-year-old Colombian muralist who was chosen to create
the artwork in Monaco because of his passion for art which has driven his
creative pursuits for the past ten years. As a Bogota native, DAST is
surrounded by a wealth of inspiration including the diverse geographies and
rich heritage of Colombia – something completely opposite to the usual glitz
and glamour seen along the Monaco beachfront. These elements inspire DAST to
step out of his comfort zone and create murals that explore the relationships
between people, places, and spaces.
DAST's gritty artwork and bold persona have been expertly captured in this live
mural, which beautifully juxtaposes with the classical, shiny Monaco cityscape.
Chosen for his unique style, embracing geometric shapes, colours, and the
relationships that occur in public spaces between buildings, streets and
pedestrians to inspire and inform the abstract mural. Featuring DAST's
signature geometric composition, the mural, which DAST painted in real-time,
has been inspired by themes of speed, combined with the aerodynamic design of
McLaren F1 Team's car and the vibrant papaya and blue colourway.
DAST, Freelance Artist, comments: "I have been pursuing a career in art and
design for over 10 years and opportunities like this are few and far between.
When I first started creating my designs, in my home in Bogota, I never would
have thought that one day I would have the opportunity to live my dream of
becoming a full-time artist. Having my work showcased at one of the most
exclusive Grand Prix(TM) races and painting the mural in real-time on a
beautiful canvas such as Monaco's beachfront makes the opportunity even more
special!"
"These last six months have been truly life-changing. It is an honour to be one
of the creatives involved in Vuse's Driven by Change initiative and I hope to
see more creatives like me, take part in this incredible opportunity showcasing
their work, passions and values on the global platform of motorsports."
Driven by Change premiered in December 2021 at the FORMULA 1 ETIHAD AIRWAYS ABU
DHABI GRAND PRIX(TM) 2021, where McLaren unveiled a one-off livery designed by
Arabic artist, Rabab Tantawy [https://www.instagram.com/rababtantawy/?hl=en ],
celebrating the first time a female artist from the Middle East had been given
this kind of opportunity. This year, Driven by Change officially started at the
Miami Grand Prix(TM) where US photographer, Jonathan Walker
[https://www.instagram.com/wakkagram/ ], captured content around the streets of
Miami and at the circuit. Jonathan worked alongside McLaren's digital content
team, gaining valuable experiences, industry contacts and skills.
John Beasley, Group Head of Brand Building, BAT, comments: "We are really proud
of the opportunities the Driven by Change initiative has already provided to
emerging creatives such as Rabab Tantawy Jonathan Walker, and now DAST! It is
great to see DAST's raw passion, grit, geometric style and unique vision come
to life on a completely juxtaposing canvas such as the Monaco beachfront. Our
activity with Driven by Change showcases how Vuse is committed to making the
dreams of emerging artists a reality."
The initiative forms part of Vuse's ongoing ambition to accelerate creative
pursuits of underrepresented creative talent across the globe, working with
McLaren to identify opportunities to bring their work to life, helping
introduce creatives from diverse backgrounds to the masses. DAST's artwork will
be showcased for one night only, on Saturday 28th at the Grimaldi Forum, ahead
of the FORMULA 1 GRAND PRIX(TM) DE MONACO 2022 on Sunday 29th of May.
Rabab Tantawy comments: "I could never have imagined the opportunity that
Driven by Change offered me. To become the first artist to have an original
piece of art racing on-track was one of the most incredible things to happen in
my career. The opportunity truly changed my life. I am excited to be involved
in Driven by Change this year, working alongside Vuse and McLaren to continue
to change the lives of underrepresented artists, like myself."
Launching in August, creatives worldwide will have the opportunity to apply to
be selected for future Driven by Change opportunities, including showcasing
work at an upcoming Grand Prix(TM), to once-in-a-lifetime exclusive
collaborations with The McLaren F1 Team. Specific opportunities, dates and
timings for submission will be announced soon.
To discover more about DAST's story, visit: Vuse [https://www.instagram.com/vuse.worldwide/?hl=en ] and DAST's [https://www.instagram.com/dastuno/ ]social channels. Further information on the
Driven by Change initiative and how creatives can get involved in these
once-in-a-lifetime opportunities will be shared later in the year.
Notes to Editors:
About BAT
BAT is a leading, multi-category consumer goods business with a purpose to
build A Better Tomorrow by reducing the health impact of its business through
offering a greater choice of enjoyable and less risky products for adult
consumers. The company continues to be clear that combustible cigarettes pose
serious health risks, and the only way to avoid these risks is not to start or
to quit. BAT encourages those who would otherwise continue to smoke to switch
completely to scientifically-substantiated, reduced-risk alternatives*. In
order to deliver this, BAT is transforming into a truly consumer-centric
multi-category consumer products business. BAT employs over 53,000 people and
operates in over 180 countries, with 11 million points of sale and 45 factories
in 43 markets. The company's Strategic Portfolio is made up of its global
cigarette brands and a growing range of reduced-risk* New Category tobacco and
nicotine products and traditional non-combustible tobacco products. These
include vapour, tobacco heating products, modern oral products including
tobacco-free nicotine pouches, as well as traditional oral products such as
snus and moist snuff. In 2020, we had 13.5 million consumers of our
non-combustible products, a rise of 3 million on the year before. The BAT Group
generated revenue of GBP 25.8 billion in 2020 and profit from operations of GBP
9.9 billion.
*Based on the weight of evidence and assuming a complete switch from cigarette
smoking. These products are not risk free and are addictive.
** Based on Vype/Vuse estimated value share from RRP in measured retail for
vapour (i.e. total vapour category value in retail sales) in the USA, Canada,
France, UK, Germany. These 5 markets cover an estimated 77% of global vapour
closed system NTO, calculated in June –July 2021.
About McLaren Racing
McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963.
The team entered its first Formula 1 race in 1966, since then McLaren has won
20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Le
Mans 24 Hours at its first attempt and the Indianapolis 500 three
times. McLaren Racing currently competes in Formula 1 globally and
INDYCAR in the US.
The team is contesting the 2021 FIA Formula 1 World Championship with Lando
Norris and Daniel Ricciardo, and in the 2021 INDYCAR Series with Arrow McLaren
SP drivers Pato O'Ward and Felix Rosenqvist. McLaren was the first F1 team to
be certified carbon neutral ten years ago and has successfully retained the
Carbon Trust Standard Award, most recently in February 2021. They were also the
first team to be awarded the FIA Institute's Environmental Award in 2013, which
they have consistently maintained at three-star level.
In 2022, McLaren Racing will enter a new category of motorsport when it enters
a team into Extreme E, the innovative all-electric off-road racing series that
highlights the impact of climate change.
About Rabab Tantawy
Born in 1971 in Cairo Rabab Tantawy grew up watching her mother draw and
create. Although she did not pursue an artistic career from the get-go, Rabab
always kept an interest in the arts and taught herself different techniques,
ranging from very traditional mediums like oil painting to modern ones like
spray-paints.
When Tantawy decided to dedicate herself to the arts she got involved in
several exhibitions while also actively pursuing street art.
Working with a multitude of mediums the artist created a playful approach to
the otherwise serious concepts that ground her work. Her biggest focus is on
union, community, and heritage.
While often we can see artists approach these subjects from a political point
of view, Rabab tries to bridge the gap and render these subjects through the
lens of universality.
Rabab is an intuitive artist. She doesn't work with preliminary sketches; she
uses the canvas as a support for direct download. There's no expectation for a
final product. In a way the product is the process of creation itself.
Line and colour are the pillars of Tantawy's work. Be it abstract or figurative
the artist's work starts from line. The lines function as a skeleton, informing
the whole process of the artwork in the making. Be it soft flowing lines or
strong angular ones, this step sets the rhythm of the work. While a lot of
artists are choosing to work with limited colour palettes, Tantawy switches
from classical earthy colours to strong neon colours in the same series with
the same ease she switches between mediums.
Photo - https://mma.prnewswire.com/media/1828164/Vuse.jpg
Source: Vuse
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