VEOCEL(TM) brand joins environmental advocates to expand the definition of "care"
PR96295
HONG KONG, June 2, 2022 /PRNewswire=KYODO JBN/ --
VEOCEL(TM) brand today announces the launch of "VEOCEL(TM) cares for the
future" initiative, which will kickstart globally and regionally on June 5th,
World Environment Day 2022. As the start of a dedicated consumer education and
engagement program, the "cares for the future" campaign will feature a series
of tailored activities in Europe, the U.S. and Asia. Aimed at inspiring and
engaging communities to care for the environment, the initiative will utilize
social media channels and content to inspire, educate, and empower consumers to
play a bigger role in caring for the planet and building a better future for
the next generations.
"At VEOCEL(TM), our care transcends boundaries, from our children and families
to the wider community, our environment and our planet," said Monique Buch,
Vice President of Global Nonwovens Business, Lenzing AG. "Our new global
campaign is all about broadening what care means at each stage of one's life –
from couples to newlyweds and young parents. We hope that our collaboration
with environmental advocates will empower consumers from different parts of the
world to join us in caring for the environment and sharing their stories to
inspire others. Every action counts towards building a better future."
Show your care and protect nature
In Asia, well-known environmental activist and singer Chet Lam will kickstart
the campaign with a specially curated "#IDo Pledge" which represents a
life-long commitment to caring for nature and protecting the environment for
future generations. This social media initiative will feature young influencers
across Asia who are experiencing key milestones in their lives, from getting
married to having children, across Mainland China, Taiwan, Japan, Korea,
Indonesia, and Thailand, who want to empower their generation to care for the
future.
The "VEOCEL(TM) cares for the future" initiative is conducted in collaboration
with VEOCEL(TM)'s longtime partner, One Tree Planted, where social media users
all over the world will be able to contribute to global reforestation efforts
and enable positive change for the planet by commenting on the influencers'
posts.
"Caring for the environment also transcends to caring for future generations.
Later this year, the 'VEOCEL(TM) cares for the future' campaign will be
dedicated to the development of educational content and school programs around
sustainable lifestyle knowledge targeted at children," added Monique.
Note: Please download images and details from here.
Source: VEOCEL
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