Shangri-La Launches Shangri-La Circle Platform and Members Day
PR96301
HONG KONG, June 1, 2022 /PRNewswire=KYODO JBN/ --
- Group Announces Transformation of Golden Circle Loyalty Programme and New
Monthly Offers to Bring Even More Value to Members
Shangri-La marked a new chapter in its pioneering Asian hospitality with the
transformation of its award-winning Golden Circle loyalty programme on 28
April. A contemporary travel and lifestyle platform, Shangri-La Circle goes
beyond the traditional hotel loyalty programme by offering members more:
simplicity, flexibility, privileges, recognition, and convenience. Furthering
its commitment to enhancing the guest journey, Shangri-La Circle will launch
its new 'Circle the Sixth' Members Day initiative, giving members even more
ways to live the good life with Shangri-La.
Built on the idea that life is meant to be fun, limitless, exciting, and full
of possibilities, the innovative new Shangri-La Circle programme curates
exclusive experiences and offers unprecedented flexibility across the brand's
portfolio of hotels, restaurants and bars, wellness facilities, and family
experiences. Members will enjoy exclusive rates and deals, enhanced benefits,
and a simplified process for earning and redeeming Shangri-La Circle Points
while staying, dining, and shopping with Shangri-La. The platform will also
celebrate members' personal journeys through unparalleled insider and backstage
access and curated personalised experiences.
Shangri-La Circle comprises four membership tiers, including Polaris, a new,
invitation-only membership tier offering the highest level of personalised
privileges. Benefits include unrestricted access to Shangri-La facilities
worldwide—even without staying overnight—a dedicated global Polaris concierge,
Polaris Discovery experiences, and Diamond status gifting to share memorable
experiences with loved ones.
Members also have access to the new Shangri-La Circle App, where they can plan
a getaway, reserve a table, or shop for merchandise on the Shangri-La Boutique.
Through the app, members can also manage their account in one convenient place,
and decide whether to use cash or points—or a combination of both—for bookings.
With the June launch of 'Circle the Sixth,' Shangri-La Circle offers members
even more exclusive experiences with limited-time monthly offers. Starting from
6 June, the Members Day will see the release of new offers that will only be
available for 48 hours each month, starting at 9am (Hong Kong Time) on the 6th
and ending at 9am (Hong Kong Time) on the 8th. The special offers will be
curated by the Shangri-La Circle team to offer exciting new ways to live the
good life.
For the inaugural Members Day, Shangri-La Circle will debut more than 20
staycation packages bundled with curated dining and wellness experiences that
allow guests to personalise their Shangri-La journeys. Shangri-La Circle
members will be rewarded with six times the Points when they book these special
offers through the dedicated Members Day website or Shangri-La Circle Mobile
App. In addition, Shangri-La Circle members in Hong Kong, Singapore, Kuala
Lumpur and Taipei will receive six times the Points when they shop the
Shangri-La Boutique during the 48-hour Members Day period.
New members will earn 300 Bonus Points with their first Shangri-La Circle
experience, and up to 1,500 additional Bonus Points with continued spending
through 31 July 2022. These Points can then be used for their next celebratory
dining experience, weekend getaway, or wellness escape.
With the launch of the new Shangri-La Circle platform and its 'Circle the
Sixth' Members Day initiative, Shangri-La is continuing to pioneer new horizons
in hospitality.
For more info: https://www.shangri-la.com/en/corporate/shangrilacircle/
A selection of images can be downloaded via this link.
Media Contact:
Shangri-La Group Corporate Communications: corpcomms@shangri-la.com
SOURCE Shangri-La Group
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