TRAVELERS CALL FOR CHANGE AS TOURISM RECOVERS FROM PANDEMIC, FACES UNCERTAINTY: FUTURE TOURISM SURVEY
PR96320
JEDDAH, Saudi Arabia, June 2, 2022 PRNewswire=KYODO JBN/ --
- 44% of public want new rules and technology to ease travel, YouGov poll of 11
countries finds
- 34% want travel to be more sustainable and 29% call for planet and health to
come before profit
- Amid economic uncertainty 42% of people still plan international holidays in
next 6 months
- 64% do not expect to travel for business reflecting concerns of a global
slowdown
Travelers want the global tourism sector to learn the lessons of the pandemic,
and to change for the better, a brand-new global survey has found.
The Future of Tourism Survey explored attitudes to travel and the expectations
of consumers in 11 countries around the world. It found that:
- 44% of respondents called for greater harmonization of health protocols and
the use of technology to enable seamless travel.
- 34% wanted to see greater sustainability at the heart of tourism.
- 29% wanted to see health and sustainability prioritized over profits for the
travel sector.
- 33% called for greater financial protections for travelers – likely in
response to the experience of the pandemic.
People from China, India, and South Korea were most in favor of greater
harmonization of safety protocols and use of technology to make travel simpler.
Conducted by YouGov and commissioned by the Ministry of Tourism of Saudi
Arabia, almost 14,000 people were polled, across China, the United States, the
United Kingdom, Germany, India, Japan, Saudi Arabia, Mexico, South Korea, Spain
and Sweden.
His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia said: "The
pandemic has a profound impact on the global tourism sector. It has shown us
all – travelers, tourists, businesses and governments, that we can do things
differently.
"The Future of Tourism Survey shows that the public want us to learn the
lessons of the pandemic and to make changes that put health, sustainability,
and the better use of technology, at the heart of future tourism."
The Survey found that the travelers' attitudes have changed following two years
of pandemic and lock downs which have constrained travel. 55% of respondents
are now more likely to travel domestically. And 32% of people are more willing
to make an international trip than they were before COVID.
Economic uncertainty and rising prices have damped enthusiasm for travel over
the next 6 months. Globally, 42% of people are either likely or very likely to
travel internationally for a holiday, compared with 39% who are either unlikely
or very unlikely to do so.
The biggest impact, however, has been on business travel. Just 18% of
respondents consider themselves likely or very likely to travel for
internationally for business.
Chinese, Japanese and Americans were least optimistic about the prospect of
international travel. By contrast British, Indians and Saudis considered
themselves most likely to travel internationally in the next 6 months
The Future of Tourism Survey was released ahead of the 116th meeting of the
Executive Council of the United Nations World Tourism Organization (UNWTO),
which will take place in Jeddah, Saudi Arabia next week, hosted by the Saudi
Ministry of Tourism.
Strengthening the tourism sector and adapting to future demands for greater
sustainability and resilience are high on the agenda.
Prior to the pandemic, Travel and Tourism (including its direct, indirect and
induced impacts) accounted for 1 in 4 of all new jobs created across the world,
10.3% of all jobs (333 million), and 10.3% of global GDP (US$9.6 trillion).
His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia said:
"Saudi Arabia is a brand-new tourism destination. We opened our doors to
international tourism just before the pandemic, and because of that we are
willing and able to think and act in new and different ways.
"By aligning vision, leadership and resources we have been able to create a new
model for tourism which is more resilient and more sustainable by design. We
look forward to sharing our insights and to working with our international
partners to build a brighter future for tourism."
Last week the World Economic Forum released its Travel and Tourism Development
Index. Saudi Arabia moved up 10 places to 33rd in the world overall. The
independent index benchmarks 117 countries on 17 pillars crucial to the
development and resiliency of their travel and tourism industries.
Saudi moved from 43rd in 2019 to 33rd in 2021, the second largest rise in
rankings, as a result of improvements across almost all indicators. This was
the first report to be produced since Saudi opened for international tourism in
September 2019.
The UNWTO Executive Council will meet in Jeddah, Saudi Arabia on 7-8 June.
NOTE TO EDITORS
About the Ministry of Tourism of Saudi Arabia
Saudi Arabia's Ministry of Tourism leads the Saudi Tourism ecosystem, with
support from the Saudi Tourism Authority and the Tourism Development Fund. The
Ministry sets the Kingdom's tourism sector strategy and is responsible for the
development of policies and regulations, developing human capital, gathering
statistics, and attracting investment. It works in partnership with the Saudi
Tourism Authority, which promotes Saudi Arabia as a global tourism destination,
and the Tourism Development Fund, which executes the Ministry's investment
strategy by providing funding for the sector's development.
Headed by His Excellency Ahmed Al Khateeb, the Ministry was founded in February
2020, following the opening of Saudi Arabia to international leisure tourists
for the first time in its history in 2019. Saudi Arabia aims to welcome 100
million tourism visits by 2030, increasing the sector's contribution to GDP
from 3% to 10%. Digital initiatives, providing technical solutions for tourism
promotion, research and development to improve the tourism sector, innovation
for emerging technologies.
About the United Nations World Tourism Organization
The World Tourism Organization (UNWTO) is the United Nations agency responsible
for the promotion of responsible, sustainable and universally accessible
tourism.
As the leading international organization in the field of tourism, UNWTO
promotes tourism as a driver of economic growth, inclusive development and
environmental sustainability and offers leadership and support to the sector in
advancing knowledge and tourism policies worldwide.
YouGov Polling: Methodology:
- Online interviews via YouGov's proprietary panel + partner panels
Target Profile:
- Residents of markets listed below
- Males & females aged 18+ (general population sample)
Sample Size:
Country Sample Representation
US 1000 Nat rep
UK 2000 Nat rep
Spain 1000 Nat rep
India 1000 Urban rep
China 1000 Online rep
KSA 1000 Urban rep
Mexico 1000 Urban rep
Germany 2000 Nat rep
Japan 1000 Nat rep
South Korea 1000 Nat rep
Sweden 1000 Nat rep
TOTAL 13,000
Photo - https://mma.prnewswire.com/media/1830563/YouGov_tourism_survey.jpg
PDF - https://mma.prnewswire.com/media/1830562/Future_tourism_survey.pdf
Source: YouGov
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。