Songtradr Expands Its B2B Music Technology Solutions - Acquires Leading Advanced AI Search Company, Musicube
PR96395
LOS ANGELES, June 7, 2022 /PRNewswire=KYODO JBN/ --
The Hamburg-based AI technology company enables measurable ROI-driven licensing
that optimizes the creative performance of content
Songtradr, the world's leading B2B music company, announced today the
acquisition of leading AI metadata and music search company, Musicube. The
transaction expands the company's portfolio of tech-enabled music solutions
designed to license the right music for any content, driving higher ROI and
enabling brands to measurably engage their target audience. Using neural
networks and proprietary artificial intelligence, Musicube's semantic search
has reached product leadership in both quality and data depth. It helps match
music to content and a brand's target audience. This technology further
enhances Songtradr's B2B music solutions that harness the power of data and
tech-enabled intelligence with creative excellence.
"Musicube has approached audio analysis from an entirely unique perspective and
this acquisition accelerates our mission to increase the value and
effectiveness of music in content," said Paul Wiltshire, CEO of Songtradr.
"Their impressive team of passionate musicologists and data scientists
understand the power of data and its relationship with music, which ultimately
benefits our brand and agency customers as well as music rights holders. In
order to have the world's best B2B music search and recommendation technology,
we need premier metadata enrichment technology, which is a key component of the
B2B music supply chain. Adding the Musicube technologies, data and
extraordinary team to Songtradr will help accelerate our enterprise customer
user experience."
Musicube's proprietary software is delivered via web widgets and an API that
provides pristine metadata at scale for music labels, publishers, music
supervisors, among many other audiences. The technology also enables customers
to search for tracks, playlists and artists based on audiences, moods, genres,
vocal features, instruments, tempo and more, unlocking the true value of
catalogs and rights.
David Hoga, CEO and founder of Musicube, said: "Songtradr is the most exciting
music company we have seen in a very long time. We are incredibly happy to join
this exceptional team of music lovers and technologists as every single
conversation we have had can be characterized by both cordiality and an
ambitious agenda. We share a common vision of an artist-friendly music
industry, using data to achieve it."
With a team of more than 350 people and offices in 12 countries worldwide,
Songtradr has grown from being a music tech product for independent artists to
a multi-disciplined, end-to-end solution for music buyers, brands and rights
holders.
Songtradr's unique portfolio of the world's leading music services companies
(Massive Music, Big Sync Music and Song Zu) alongside its industry-leading
technology and data products (Songtradr, Tunefind, Pretzel, Jaxsta (investment
only) and Musicube) provides its customers a distinct advantage to maximize the
value of music in their projects.
For more information about Songtradr's products and services, visit
songtradr.com.
ABOUT MUSICUBE:
Musicube's music AI solution provides rich metadata for music labels,
publishers, rights holders and others seeking song discoverability tools. The
database includes more than 50 million song titles with ISRC and all
contributors, as well as more than 500 keywords (such as moods, musical
characteristics, content from song lyrics and many more). The company is
composed of experienced musicologists and data scientists based in Hamburg,
Germany. For more information, visit http://www.musicu.be.
ABOUT SONGTRADR:
Songtradr is where music meets data, ideas meet innovation, and brand missions
are transformed by sound.
We work with brands, agencies, businesses, labels, artists, and more,
empowering them to excel on an international stage. Propelled by technology,
real-time data intelligence, and musical expertise, our fully integrated
products and services help amplify brands and enable artists and rights holders
to realize the full potential of their catalog.
Whether with a classic song or a trending tune, a global music strategy or a
sonic identity, we help translate ideas into powerful, ROI-driven solutions to
ensure content always hits the right note.
We power the world with music.
Press Contact:
Kara Gaughan
Jive PR + Digital
778-872-7676
kara@jiveprdigital.com
www.jiveprdigital.com
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Source: Songtradr
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