WatchBox Unveils Immersive Concept for New York Collector's Lounge; Presents Roadmap for Expansion into London and Shanghai
PR96382
PHILADELPHIA, June 8, 2022 /PRNewswire=KYODO JBN/ --
- Premier luxury watch platform to enter new markets and expand services in key
geographies for luxury collectibles
WatchBox, the global leader in collectible luxury timepieces, today revealed
renderings for its New York Collector's Lounge and presented the roadmap for
its next phase of expansion. As WatchBox enters its fifth year, it continues to
grow its international footprint, opening in Zurich and Riyadh in Q1 2022, and
announcing its forthcoming presence in London and Shanghai within the next six
months.
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"WatchBox's expansion strategy targets regions with a strong growth forecast
for the luxury watch segment," said Justin Reis, Global CEO and co-founder of
WatchBox. "We're excited to expand our physical footprint in the United Kingdom
and China, two of the top five global watch markets, where we will introduce
our curated inventory and client advisory model. Both London and Shanghai have
strong local watch cultures, and as leading destinations for international
business, we aspire to be the home away from home for watch collectors around
the world."
Since its 2017 founding, WatchBox has developed a presence in the United
States, Hong Kong, Singapore, Switzerland, and the Middle East, where a joint
venture with Ahmed Seddiqi & Sons has established the company in Dubai and
Riyadh. The next phase of growth will bring the Collector's Lounge concept to
key U.S. markets.
Conceptualized with acclaimed design firm Studio Mellone, WatchBox is
cultivating a distinctive experience through Andre Mellone's vision. The
Brazilian designer has earned a reputation for creating spaces that are
contemporary, chic, and inviting; and noted projects include designs for Thom
Browne, Carolina Herrera, Jason Wu, and 25 Park Row's spa-like amenities floor.
Mellone's concept for WatchBox will come to life in New York, Miami, Los
Angeles, and Boca Raton. The New York Collector's Lounge will be a flagship for
the company, scheduled to open in Q3 2022.
"Old concepts of retail, residential, and hospitality are all merging into one.
Stores look like homes; homes look like hotels…it's all about warmth and
excitement and appreciation for design," shared Andre Mellone. "Spaces should
be impactful and exciting, but feel comfortable, and have a staying power." On
his inspiration for the WatchBox spaces, Mellone added, "I've always been a fan
of the design aspects of early James Bond films. There's a cool,
un-self-conscious, playful sexiness to them that I felt would perfectly match
the concept for WatchBox."
Mellone's signature style will encompass a 5,000 square foot space on the
fourth floor of the landmark Fuller Building at 57th Street and Madison Avenue
in Midtown, Manhattan. The lounge will merge event space with private
showrooms, a boardroom, video and digital media studios, and a hands-on "watch
lab," where visitors can examine, learn, and work with WatchBox's dedicated
advisory team as they explore the company's curated watch collections. A
vibrant agenda of events and programming will accompany the opening later this
year.
"As we amplify the WatchBox experience globally, a community-driven philosophy
guides the way," Reis shared. "Our clients and client advisors are drawn
together by a common passion for collecting and fascination with horology. With
Andre's influence, we sought to design immersive environments, combining retail
with entertainment, personalized service, and social connection; and of course,
watches will be a centerpiece of this experience."
Locations in Miami's Design District, The Boca Raton resort, and an expansive
lounge, showroom, and event space in West Hollywood will open later this year.
IMAGES FOR DOWNLOAD: https://bit.ly/WatchBoxExpansion
ABOUT WATCHBOX
WatchBox is the world's leading platform for collectible luxury timepieces,
founded in 2017 by Justin Reis, Tay Liam Wee, and Danny Govberg. The company
offers a curated selection of timepieces by the most respected watch brands as
well as emerging independent watchmakers through a managed inventory model, all
certified authentic and backed by a two-year global warranty. With the support
of trusted advisors, a dynamic media platform, digital infrastructure, and
offices and showrooms worldwide, WatchBox delivers white-glove service at scale
to a vibrant global community of collectors. Learn more at www.thewatchbox.com .
PRESS CONTACT Caroline Kallman Joffe | caroline@wbgcorporate.com | +1
717 951 2259
SOURCE WatchBox
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