HONOR Discusses Future of Mobile Imaging at Counterpoint Research Webinar
PR96434
SHENZHEN, China, June 9, 2022 /PRNewswire=KYODO JBN/ --
-Elevating smartphone camera imaging quality to levels that can even rival what
some DSLR cameras offer-
HONOR, a global technology brand, today shared insights from the perspective of
an industry leader at a Counterpoint Research event. Titled "Smartphone Imaging
Trends: New Directions Capturing Magic Moments", the webinar invited HONOR to
discuss its leading role in delivering cutting-edge smartphone imaging
solutions and the prevailing trends that are directing the future of smartphone
cameras.
"Smartphone photography is not just about hardware or software. At HONOR, we
excel in leveraging fusion computational photography and multiple cameras to
achieve what we call 'all for one and one for all' synergy, elevating
smartphone camera imaging quality to levels that can even rival what some DSLR
cameras offer," said Dr. Weilong Hou, Technical Expert, HONOR Imaging. "The
HONOR Magic4 Series exemplifies the work of our R&D team, featuring the HONOR
Image Engine that not only enables users to harness the full capabilities every
camera equipped on an HONOR smartphone, but also makes incredible image quality
accessible to everyday users."
The webinar was moderated by Peter Ricardson, Vice President of Research,
Counterpoint Research, with a panel of industry veterans and subject experts in
attendance, including Dr. Hou; Hervé Macudzinski, Image Science Director,
DXOMARK; Judd Heape, Vice President of Product Management, Qualcomm and Eugenio
Recuenco, renowned professional photographer, film director and two-time Cannes
Lion Award winner, who has also recently shot a film entirely on the HONOR
Magic4 Pro. The event complements a Counterpoint Research whitepaper that is
publishing today.
HONOR Image Engine: The Core of HONOR Smartphone Cameras
In his presentation, Dr. Hou introduced the HONOR Image Engine, HONOR's cutting
edge camera solution that enables the hardware to work in unison with AI and
algorithms to generate high quality visuals. Underpinning the camera
experience, the solution helps users elevate simple camera captures to artistic
renditions of their creative vision. As the latest HONOR flagship smartphones,
HONOR Magic4 Pro and HONOR Magic4 Ultimate are a testament to the efficacy of
the solution, with the latter scoring 146 on DXOMARK Overall Camera Score – the
highest score ever given by the authoritative product evaluation organization.
Addressing user pain points around mobile photography and video capture, the
two smartphones debuted with a wide range of cutting-edge features, including
the ability to take high quality photos while capturing a video. Going forward,
according to Dr. Hou, HONOR will continue striving to empower consumers to take
great images anytime, anywhere through R&D, with a focus on achieving
performance parity between mobile and dedicated cameras, improving image
quality, and harnessing a wider array of sensors with more advanced software to
comprehensively improve imaging outcomes.
Currently, all HONOR Magic Series and HONOR N Series smartphones are equipped
with HONOR Image Engine, which works in the background to ensure better photo
and video capturing results.
Evaluating Smartphone Cameras
From the perspective of a trusted product evaluation expert, Macudzinski shared
his views on the requirements for a great photograph – a photographer's skill
to identify and frame the scene, the occurrence of a decisive moment to be
captured with clarity, and the camera's capabilities to understand user's
intention and modify images accordingly. For a smartphone camera to be regarded
as exceptional, according to Macudzinski, it needs to support these features in
the camera's default shooting mode. The expert illustrated his viewpoints with
HONOR Magic4 Ultimate, which has remained the top of DXOMARK's smartphone
camera rankings since its test report was published in March. Commending the
HONOR flagship smartphone for its exceptional user experience, capture
capability and AI processing, Macudzinski discussed key highlights from
DXOMARK's report, focusing on HONOR Magic4 Ultimate zoom performance across
various focal lengths and the fusion between hardware and software allowing the
various camera lenses to work together and produce objectively better image
quality.
Smartphone Photography from a Professional's Perspective
Renowned for his works as a photographer and film director, Recuenco recently
shot his film Kaleidoscope entirely on HONOR Magic4 Pro. Recounting his
experience during the presentation, Recuenco said filming with the HONOR
smartphone felt familiar, as the array of professional features such as the
powerful camera system and Magic-Log provided him with the creative freedom he
enjoys with professional gear, but in a much more pocketable form factor.
Recuenco, as one of the judges for the HONOR Magic Moments competition, also
selected a few submissions from the year's contest and commented on the myriad
possibilities today's smartphone cameras have enabled for people to be more
expressive on their captures than ever before.
Technological Integration
Representing Qualcomm, Heape shared insights into the collaboration that
brought the HONOR Image Engine to life. The HONOR Magic4 Series took full
advantage of the Qualcomm Snapdragon 8 Gen 1 Mobile Platform and the latest
Qualcomm AI Engine for Ultra Fusion Photography, allowing images taken by
different lenses and processed by multiple ISP to complement each other to
achieve an improvement in image quality. The innovative algorithm HONOR
developed fully released the RAW domain computational photography capabilities.
With HONOR Image Engine's flexible frame work, while Qualcomm's ISP can support
the high throughput of multi-threading and parallel processing, which leads to
innovative functions and user experiences like "Advanced Photoshoot While Video
Recording".
Complementary Counterpoint Research Whitepaper
The webinar is a complement to a new Counterpoint Research whitepaper which
offers a holistic view on the wider industry trends with contributions from
webinar panelists. The whitepaper is available for download on Counterpoint
Research's website.
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to
becoming a global iconic technology brand and creating a new intelligent world
for everyone through its powerful products and services. With an unwavering
focus on R&D, it is committed to developing technology that empowers people
around the globe to go beyond, giving them the freedom to achieve and do more.
Offering a range of high-quality smartphones, tablets, laptops and wearables to
suit every budget, HONOR's portfolio of innovative, premium and reliable
products enable people to become a better version of themselves.
For more information, please visit HONOR online at www.hihonor.com or email
newsroom@hihonor.com
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