UFC(R) and VeChain Announce Historic Global Marketing Partnership
PR96444
SAN MARINO and LAS VEGAS, June 10, 2022 /PRNewswire=KYODO JBN/ --
- VeChain Becomes First Official Layer 1 Blockchain Partner of UFC
- VeChain to Receive Unprecedented Integration into UFC Assets
UFC(R), the world's premier mixed martial arts organization, and VeChain, the
leading global sustainability-focused blockchain Foundation, today announced a
first-of-its-kind long-term partnership that breaks marketing ground for both
brands.
Photo - https://mma.prnewswire.com/media/1836799/VeChain_Partnership.jpg
VeChain will become UFC's first-ever Official Layer 1 Blockchain Partner,
providing the Foundation with an unprecedented level of integration into key
UFC assets, ranging from live events, including broadcast features and in-arena
promotion, to original content distributed through UFC's popular digital and
social channels. Through UFC's far-reaching global footprint, VeChain will have
meaningful brand visibility within an estimated 900 million TV households in
175 countries that receive UFC's broadcasts.
VeChain is a pioneer of real-world blockchain applications, with international
offices in Luxembourg, Japan, China, Singapore, France, Italy, Ireland, San
Marino, and the United States. Strong developmental capabilities combined with
the professional compliance guidance of strategic partners PwC and DNV has seen
VeChain establish partnerships with leading enterprises including Walmart,
Bayer, BMW Group, BYD Auto, LVMH and more.
The VeChainThor public blockchain is unique in that its technologies have been
adopted commercially at enterprise and government level. Their technology has
the power to radically transform the global economy by greatly enhancing data
transparency and security while facilitating unprecedented collaboration using
'trustless' data. In addition, VeChainThor is mainstreaming applications across
industries ranging from sustainability, carbon management, supply chain &
logistics, medicine, energy and others.
BRANDED INTEGRATIONS AND ENTITLEMENTS
As UFC's first-ever Official Layer 1 Blockchain Partner, VeChain will receive
one of the deepest integrations within premier UFC assets of any sponsor in UFC
history. First, VeChain will own UFC's official fighter rankings titleship,
UFC Rankings Powered by VeChain. This unique and new integration offers VeChain
incredible visibility across live broadcasts of UFC's biggest events-- its
Pay-Per-Views-- as well as UFC digital and social channels. The integration
also provides VeChain with a strong association with one of the most important
components of UFC matchmaking—the fighter rankings.
VeChain's prominence at UFC's live events will be reinforced with two
additional high- visibility activations. VeChain will have a branded presence
inside UFC's world-famous Octagon(R) at all 42 UFC events annually and the
10-event Dana White's Contender Series. VeChain will also be promoted in-venue
at all UFC events, highlighted by frequent, dynamic branding on UFC Fight Deck,
the new pioneering LED decking displays that are positioned around the Octagon
and enhance the spectacle of UFC events by incorporating thrilling lighting
effects, graphics, animation, video, and more.
In addition, UFC and VeChain will collaborate on a variety of custom and
original content featuring UFC talent and athletes that will be distributed
across UFC's popular social media channels and digital platforms, reaching
nearly 200 million followers worldwide.
Among other branded activations, UFC will also provide VeChain with unique
access to UFC's state-of-the-art facilities, such as the Performance Institute
and APEX, to develop once-in-a-lifetime corporate activities and events, and
UFC and VeChain will partner to create VIP sweepstakes promotions for fans to
attend UFC's biggest events.
UFC athletes will also benefit, as the agreement provides for an annual Brand
Ambassador fund that will offer significant paid marketing opportunities to
participating UFC athletes.
VeChain-branded assets will debut this Saturday, June 11, during UFC(R) 275:
TEIXEIRA vs PROCHAZKA at the Singapore Indoor Stadium. The event marks the
first numbered UFC Pay-Per-View to be held in Southeast Asia and also features
the region's first UFC championship bouts, as UFC world light heavyweight
champion Glover Teixeira takes on No. 2 Jiri Prochazka, and UFC world women's
flyweight champion Valentina Shevchenko faces No. 5 Taila Santos.
About UFC(R)
UFC is the world's premier mixed martial arts organization (MMA), with more
than 688 million fans and 198 million social media followers. The organization
produces more than 40 live events annually in some of the most prestigious
arenas around the world, while broadcasting to nearly 900 million TV households
across more than 170 countries. UFC's athlete roster features the world's best
MMA athletes representing more than 75 countries. The organization's digital
offerings include UFC FIGHT PASS(R), one of the world's leading streaming
services for combat sports. UFC is owned by global entertainment, sports and
content company Endeavor, and is headquartered in Las Vegas, Nevada. For more
information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter,
Snapchat, Instagram and TikTok: @UFC.
About VeChain
Launched in 2015 as a private consortium network, the VeChain Foundation went
on to develop the VeChainThor public blockchain, an EVM compatible layer one
smart contract platform adaptable to wide-ranging real-world needs. It has
currently been deployed across supply chain, sustainability initiatives, carbon
emission management, SDGs, the automotive sector, medicine, energy and more.
SOURCE VeChain
Contacts: UFC, Chris.Bellitti at cbellitti@ufc.com; VeChain,
fabio.konder@vechain.org
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