JetSynthesys announces Jetapult, the world's first I&O gaming startup, coming out of stealth with its first acquisition
PR96457
PUNE, India, June 10, 2022 /PRNewswire=KYODO JBN/ --
Gaming startup Jetapult [ https://www.jetapult.me/ ], the first of its kind
Invest & Operate (I&O) model for game studios in emerging markets, comes out of
stealth with an acquisition of a game studio from India. Jetapult will focus on
acquiring and scaling revenue-generating Indie game development studios across
emerging markets like India, South-East Asia, Middle East, South America as
well as Australia, and New Zealand to fill a dearth of long-term smart capital
in the industry. Moreover, the start-up will create and grow an exciting roster
of gaming companies commercially from a local market setting to an
international perspective for scientific and sustainable scale.
Jetapult will be led by Sharan Tulsiani, whose previous experience includes
leading Gaming at Google Play Asia - India and ANZ markets, along with their
renowned Indie Games Accelerator (IGA). Apart from Tulsiani, Jetapult's team
also features Yash Baid and Mangesh Anaokar. While Yash was previously
Principal and Head of Research at 3one4 Capital and Partner at 256 Network,
Mangesh has extensive M&A and investments experience having led investments &
portfolio management at Bennett, Coleman and Co. The team is further bolstered
by veteran industry experts and advisors like Ryo Shima (ex-COO GREE), James
Cho (ex- Blizzard, Bethesda, Zynga) along with Angelo Lobo, (Ex- Director,
Zynga), Dennis Sullivan (Ex-Wargaming) and Hyunsu Bang (Ex-GREE).
Speaking about the launch of Jetapult, Mr. Rajan Navani, VC and MD of
JetSynthesys [ https://www.jetsynthesys.com/ ] said, "Over the years, we have
seen the gaming industry pick up steam, and the road ahead looks brighter than
ever. There are several talented gaming studios with great ideas who can truly
scale themselves with the right mentorship and funding. Recognizing this market
need, we decided to launch Jetapult on the back of JetSynthesys' very
successful model of acquiring and rapidly scaling gaming studios using global
expertise and world class partnerships. With the three-pronged approach of
Acquire, Invest, Accelerate, Jetapult is all ready to come out of stealth now,
having already made one crucial acquisition. Built on the Invest and Operate
(I&O) model, we believe Jetapult will be a 'game'-changer in the industry. With
an expert team that has a collective experience spanning decades, the start-up
will strengthen Indian gaming's position on the global map further."
Sharan Tulsiani, CEO & Co-Founder, Jetapult said, "Building high grossing
hits in the gaming industry are often misrepresented to be luck-based,
coin-flip endeavours. This cannot be further from the truth. Making games is a
passionately creative endeavour, but scaling them intrinsically is a scientific
one.
"This was a hypothesis taken on and solved for with tremendous success at
the biggest distribution platform for gaming, Google Play Store. The systematic
acceleration programs like the Google Global Indie Games Accelerator, and
others that I created was a product of this sustainable scale challenge. Our
key learning was that supporting genius designers in small studios requires a
village of supplemental expertise across domains like game & economy design,
product & engineering, user acquisition, etc. Witnessing the multi-fold
successes coming out of these programs, I felt very motivated to scale these
advisory frameworks that didn't reach enough in the vast but talented gaming
industry. The Jetapult I&O model will democratise gaming expertise and open
opportunities at scale by partnering with talented studios in emerging markets.
Helping them implement foundational frameworks and scientific-decision making
will catalyse the long-term growth of the studios, its teams, and revenues."
Yash Baid, COO & Co-founder, Jetapult said, "Investment leaders are well
aware of the stellar investment returns that game studios offer, which in fact
even benefits from economic downturns, as was witnessed during Covid. However,
there is a severe dearth of smart capital and meaningful support for these
studios in the industry today. Jetapult is a product of years of working
closely with game studio developers to identify their requirements and create
access to smart & patient capital, scaled by partnering with marquee venture
equity & debt investors. We are built to keep small gaming studios at the
centre of our operational ethos and aim to grow them into generational
companies out of emerging markets like India."
Jetapult's key selection criteria for acquiring a gaming studio would be
its growth-potential, presence of a strong team and revenue-generation along
with a review of the games they make, genre they are following, and capacity of
growth for the team. The startup is in the process of bringing capital and top
gaming industry leaders across free-to-play game design, product management,
user acquisition, and analytics to its portfolio of gaming studios.
About JetSynthesys:
JetSynthesys [ https://www.jetsynthesys.com/ ] is a new age digital
entertainment and technology company with a global foray in three key
ecosystems – gaming and esports, digital entertainment, wellness and
livelihoods. With millions of consumers across 180 countries, JetSynthesys
builds world class products, platforms, and services in these three verticals,
aiming to touch the lives of billions of consumers. Since its launch in 2014,
under the leadership of Rajan Navani (Vice Chairman & Managing Director),
JetSynthesys has built a powerful ecosystem of technology, talent, content, and
distribution stacks, and is committed to delivering delightful moments to all
stakeholders across multiple digital worlds, aptly titled the #Jetverse.
The Pune-headquartered company is backed by industry biggies like Kris
Gopalakrishnan, Adar Poonawalla, Sachin Tendulkar, and the multi-billion-dollar
family offices of the promoters of Thermax, Triveni Group, Yohan.
Poonawalla Group and DSP Group. With offices in Europe, UK, and US,
JetSynthesys is a key player in India's digital landscape. Built on innovation
and new-age culture, representing the new-age economy, JetSynthesys is working
towards building a digital ecosystem for consumers, to be the one-stop solution
for all their digital needs. It is perfectly poised to create success stories
at scale through made in India apps with the best talent available globally,
funded through Indian capital.
JetSynthesys is part of the diversified JetLine Group of Companies, the
roots of which originated in 1930s in Bangkok, Thailand with a presence in
India since 1974. Established by the Late Kishinchand Navani in 1937, the
growth in Thailand and South-East Asia over several decades has resulted in
large scale manufacturing industries in textiles, packaging, electronics, and
real estate development amongst others.
Logo: https://mma.prnewswire.com/media/1837281/Jetapult_logo.jpg
Logo: https://mma.prnewswire.com/media/1837282/JetSynthesys_New_Logo.jpg
Source: JetSynthesys Private Limited
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