PR97052

SANTA CLARA, Calif., July 18, 2022 /PRNewswire=KYODO JBN/ --

It's no secret that quality smart home products not only help us become more

efficient in our daily lives but also bring a more comfortable living

experience. So it's no surprise that the global smart home market is booming,

with more and more consumers looking to upgrade their homes with the latest

technology.

The Internet of Things (IoT) has made it possible for users to experience a

wide range of smart home settings which were once unimaginable. Now you can

turn on the air conditioner in your living room remotely while driving home

from work; you can have the lights automatically turned on when you arrive at

your doorsteps without pressing a button; before you bake a cake, you can

preheat the oven to 180 degrees with voice command. These application scenarios

will allow consumers to experience the enhanced quality of life created by

smart devices and thus become smart home fans — this is exactly what smart home

brands are trying to achieve.

Based on this trend, Tuya Smart (NYSE: TUYA, HKEX: 2391), a leading IoT

development platform service provider, launched the BornSmart campaign across

social media platforms such as YouTube, LinkedIn, and Twitter. The theme was

drawn from the idea that smart devices are "born smart" because of built-in

artificial intelligence.

The campaign was launched on July 12—on the occasion of Amazon Prime Day

2022—and will run until mid-August. The campaign is joined by Tuya's brand

partners around the world and will take place in more than 10 countries,

including the U.S., UK, Germany, Spain, Italy, Singapore, India, Thailand,

Mexico, and Brazil.

The campaign provides Tuya's global partners with the opportunity to showcase

their latest smart home products in their local markets and send a message to

the consumers: smart home devices are not nice-to-haves but a smart choice

worth investing in.

Tuya Smart will be partnering with influencers from various countries to review

smart products through unboxing videos on social media platforms. By following

Tuya Smart on LinkedIn and Twitter, viewers can watch the videos to learn about

the advantages and highlights of the featured smart products. They will also be

able to receive coupons and have a chance to win smart home products by sharing

the videos with friends.

The campaign is designed to use social media to create a strong relationship

between smart product brands and consumers. By taking part in this campaign,

Tuya's partners will be able to reach a wider number of potential consumers

directly—particularly the younger generation who are the main shoppers of the

future. They will also be able to keep interacting with their target users on

social media constantly.

A large number of Tuya Smart's brand partners have participated in the

campaign, including global leading companies like Calex (a European lighting

brand) , Nedis(EU leading wholesaler offers electronics-related smart solutions

across Europe and beyond), Wipro Consumer Care and Lighting (a global Consumer

Products company), well-known smart home brands like Lloyd's (Mexico), BARDI

(Indonesia), well-known Australian online retailer Kogan, and many others.The

participation of these partners has made the campaign a rich and diverse

prsentation of smart home products, including lighting, electricians, IPCs, and

other best-selling smart home categories.

Furthermore, this campaign will continue to help Tuya Smart's global brand

partners to deliver the most cutting-edge smart experience to their consumers.

It will also raise awareness of the smart lifestyle, increase brand value, and

expand marketing resources for partners along the entire chain, contributing to

the common prosperity of the global smart home industry. Therefore, we can look

forward to BornSmart and the fantastic collaboration between Tuya Smart and its

partners!

About Tuya Smart

Tuya Smart (NYSE: TUYA, HKG: 2391) is a leading technology company focused on

making our lives smarter. Tuya does this through offering a cloud platform that

connects a range of devices via the IoT. By building interconnectivity

standards, Tuya bridges the intelligent needs of brands, OEMs, developers, and

retail chains across a broad range of smart devices and industries. Tuya

solutions empower partners and customers by improving the value of their

products while making consumers' lives more convenient through the application

of technology. Through its growing commercial SaaS business, Tuya offers

intelligent business solutions for a wide range of verticals. The Company's

platform is backed by industry-leading technology complete with rigorous data

protection and security. Tuya partners with leading Fortune 500 companies from

around the world to make things smarter, including Philips, Schneider Electric,

Lenovo and many others.

Source: Tuya Smart

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