PR99894

SANYA, China, April 10, 2023 /PRNewswire=KYODO JBN/ --

Themed Sailing from Sanya, Cheers to the World, the 2023 Boating Sanya & Sanya

International Wine and Spirits Fair is set to welcome global wine and spirit

enthusiasts and industry professionals from April 13-17. The event will see the

2023 Sanya International Wine and Spirits Fair ("the Fair") join hands with

Shanghai International Wine Challenge (SIWC), Concours Mondial de Bruxelles

(CMB) and CNSC Sanya International Duty-Free Plaza, to host a five-day

extravaganza of tasting of wines and spirits from all around the world. Various

side events throughout the duration of the Fair will be held for attendees,

including after-parties.

One of China's top annual events for the wine and spirits industry, the Fair

will focus on building an international and professional platform for wine and

spirits exhibition, trade, and wine culture interaction. It will team up with

the SIWC, one of the top three international wine-tasting competitions in Asia,

to hold master classes at the CNSC Sanya International Duty-Free Plaza. Famous

wine educators Julien Boulard MW, Leon Liang, and Dai Xiaoqun will share some

of their expertise in wine-tasting with the global wine professionals and

enthusiasts in attendance. Meanwhile, SIWC will introduce a wide range of

wines, including Enoteca, Duc de Fugue Cognac and other prominent brands, among

which some award-winning brands will be exhibited for the first time.

Sanya Tourism Promotion Board (STPB) and Concours Mondial de Bruxelles (CMB)

will jointly host an award ceremony to provide an opportunity for wine and

spirits companies, regional industry associations, industry experts, and media

to gather, share information, and exchange ideas. Held for the first time in

1994, Spirits Selection by CMB now has become one of the most prestigious

international events for awarding spirit drinks from all over the world. This

award ceremony will be its first event to be held in Sanya, with the idyllic,

tropical surroundings providing the awards ceremony with the perfect ambience.

In addition, STPB and CNSC Sanya International Duty-Free Plaza will co-host a

series of "Tasting Tours", creating a Sanya-style experience of wine testing,

sailing, and duty-free shopping for the Fair attendees.

Located on the southern tip of China's Hainan Island, which has recently

resumed its visa-free travel policy covering tourists from 59 countries, Sanya

is a perfect location for work, travel, and play. The city is a natural first

stop for global travelers to explore China with its warm weather, spectacular

scenery, wealth of natural resources, and diverse experiences to be had.

Sanya has implemented many measures in recent years to increase its appeal to

global tourists, with the goal of becoming a global premium travel destination.

The city is seeing an increase in the number of high-end international wine and

spirits brands, with many having chosen Sanya to launch their new products

thanks to the Hainan Free Trade Port's duty-free policy. In Sanya, wine and

spirits have become one of the most popular product categories for consumers to

buy in the duty-free stores. Against this backdrop, the 2023 Sanya

International Wine and Spirits Fair will serve as a platform and bridge for

high-end wine and spirits brands and merchants to collaborate in this

fast-developing market.

Following the Fair, the STPB will team up with Neal Digital to host an

exhibition to create a technology-driven immersive art experience for global

visitors from April 20 to May 4. The exhibition will see the Asian debut of the

contemporary digital artist Krista Kim's latest work "Mirror of the Mind".

To explore Sanya, please visit: https://www.visitsanya.com/en/ .

SOURCE: Sanya Tourism Promotion Board

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=439641

   Caption: 2023 Sanya International Wine and Spirits Fair