Activities of Yanghe in Paris Set off a Craze for Chinese Baijiu
PR100223
PARIS, July 13, 2023 /Xinhua-AsiaNet/--
In early July, Yanghe, a typical representative of Chinese baijiu culture,
appeared in a series of activities in Paris, drawing the attention of French
people to Chinese baijiu culture.
On July 3, Zhang Liandong, Chairman of Yanghe and his entourage were invited to
visit the UNESCO headquarters, making it the first stop of Yanghe's cultural
trip "Dream Connects the World" in Europe. Zhang believed that intangible
cultural heritage is a link of mutual learning between civilizations, and like
Chinese tea which has been added to the UNESCO's Representative List of the
Intangible Cultural Heritage of Humanity, the cultural heritage of Chinese
baijiu also gains a foothold among others.
On July 4, the inauguration of "Discover the Capital of Baijiu" Photography
Exhibition in France and the theme reception of "Yanghe Dream Blue, Dream
Connects the World" was held at Oriental.Paris. The site showed a total of 50
wonderful pictures captured by international photographers in Suqian, the
"Capital of Baijiu in China", where Yanghe is located. Eric Gaudet, a French
columnist, said that the wetland soil of Suqian creates the necessary
conditions for making fabulous liquor.
Yanghe liquor is the gift of wetlands. Yanghe Distillery is located where the
Beijing-Hangzhou Grand Canal, Huaihe River, ancient Yellow River, Hongze Lake,
Luoma Lake and Hongze Lake Wetlands meet. Suqian, Jiangsu, home to Yanghe
Distillery was awarded as the "Capital of Baijiu in China" in 2012. It is known
as one of the three world's main wetland spirit-producing regions, together
with Scotch whisky regions, and French cognac regions.
Mr. Maurice Gourdault-Montagne, former French ambassador to China, said that
wine is a bridge of communication, and Yanghe's new products are treasures
representing Chinese culture and art, through which he can feel the profound
Chinese liquor culture, and the world can see the beauty of Chinese culture.
Over the past centuries, Yanghe has been inheriting, developing and improving
its unique liquor brewing technology which is still fully used today. Yanghe
Daqu won the gold medal at the 1915 Panama-Pacific International Exposition,
and it was listed among China's Eight Famous Wines at the third national wine
appraisal meeting in 1979, and won the title of nationally famous wine three
consecutive times.
For more information, please visit http://www.yangheglobal.com/
Source: Yanghe Distillery
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Caption: "Discover the Capital of Baijiu" Photography Exhibition
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