Activities of Yanghe in Paris Set off a Craze for Chinese Baijiu

Yanghe Distillery

PR100223

 

PARIS, July 13, 2023 /Xinhua-AsiaNet/--

 

In early July, Yanghe, a typical representative of Chinese baijiu culture,

appeared in a series of activities in Paris, drawing the attention of French

people to Chinese baijiu culture.

 

On July 3, Zhang Liandong, Chairman of Yanghe and his entourage were invited to

visit the UNESCO headquarters, making it the first stop of Yanghe's cultural

trip "Dream Connects the World" in Europe. Zhang believed that intangible

cultural heritage is a link of mutual learning between civilizations, and like

Chinese tea which has been added to the UNESCO's Representative List of the

Intangible Cultural Heritage of Humanity, the cultural heritage of Chinese

baijiu also gains a foothold among others.

 

On July 4, the inauguration of "Discover the Capital of Baijiu" Photography

Exhibition in France and the theme reception of "Yanghe Dream Blue, Dream

Connects the World" was held at Oriental.Paris. The site showed a total of 50

wonderful pictures captured by international photographers in Suqian, the

"Capital of Baijiu in China", where Yanghe is located. Eric Gaudet, a French

columnist, said that the wetland soil of Suqian creates the necessary

conditions for making fabulous liquor.

 

Yanghe liquor is the gift of wetlands. Yanghe Distillery is located where the

Beijing-Hangzhou Grand Canal, Huaihe River, ancient Yellow River, Hongze Lake,

Luoma Lake and Hongze Lake Wetlands meet. Suqian, Jiangsu, home to Yanghe

Distillery was awarded as the "Capital of Baijiu in China" in 2012. It is known

as one of the three world's main wetland spirit-producing regions, together

with Scotch whisky regions, and French cognac regions.

 

Mr. Maurice Gourdault-Montagne, former French ambassador to China, said that

wine is a bridge of communication, and Yanghe's new products are treasures

representing Chinese culture and art, through which he can feel the profound

Chinese liquor culture, and the world can see the beauty of Chinese culture.

 

Over the past centuries, Yanghe has been inheriting, developing and improving

its unique liquor brewing technology which is still fully used today. Yanghe

Daqu won the gold medal at the 1915 Panama-Pacific International Exposition,

and it was listed among China's Eight Famous Wines at the third national wine

appraisal meeting in 1979, and won the title of nationally famous wine three

consecutive times.

 

For more information, please visit http://www.yangheglobal.com/

 

Source: Yanghe Distillery

 

Image Attachments Links:

 

   Link: https://iop.asianetnews.net/view-attachment?attach-id=441543

 

   Caption: "Discover the Capital of Baijiu" Photography Exhibition

 

 

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