With TCL's latest intelligent algorithm, the enhanced picture quality elevates the experience of movie watching, game play and more

HONG KONG, July 31, 2023 /PRNewswire/ -- TCL, a leading consumer electronics brand and the world's top two TV brand, is reiterating its display advancement to drive more immersive entertainment experiences for users around the world.

On the successful launches of TCL's all-new QD-Mini LED TVs and QLED TVs, a superior line up of 4K TV's delivering high and precise contrast, stunning brightness, vivid colours and better uniformity, TCL is committed to the development of its AiPQ Processor 3.0, offering next-level picture performance.

AiPQ Processor 3.0 Enhances the Viewing Experience for Movie and TV Lovers

For true film buffs, any time of day is the perfect time to lose yourself in an engrossing, feature-length production. Whether indulging by staying up late or unwinding on a lazy sunny afternoon, the AiPQ Processor 3.0's Ai-Contrast feature intelligently reproduces reality by dynamically optimizing the contrast ratio, analyzing brightness and darkness levels to perfectly balance light and shadows – ensuring the intensity of a scene is upheld whether watching during the day or night. To ensure you never miss a detail of the drama unfolding on your screen, Ai-Clarity analyses the image according to its original resolution, reproducing the final image with precise noise reduction for crystal clear visuals, meaning every detail of an intense film scene is captured. For fans of the fantasy genre, where out-of-this-world colour palettes really bring the story to life, Ai-Colour transforms and strengthens the screen colour gamut, independently rendering different colours to ensure expression is optimized for a truly immersive experience. 

For those who prefer to unwind by transporting themselves to other worlds via nature documentaries, Ai-Colour perceives images in the same way the naked eye does by recreating micro colour details seen in the real world. It achieves this by automatically tuning, correcting and enhancing multiple specs including colour temperature, saturation and contrast, to deliver a life-like rendered image with a natural, artistic touch. Thanks to this precise algorithm, wildlife shows have never looked so good, making the viewer feel truly surrounded by nature. What's more, Ai-HDR intelligently decodes multiple HDR formats from HDR 10, to HDR10+ and more, allowing you to TV content exactly as the director intended, with enhanced organic colours and a wider range of brightness and darkness highlights.

Keeping up to Speed – The Benefits of Ai for Sports Viewing and Gaming

For those who never want to miss a moment of the action, Ai-Motion elevates the experience of watching sports by intuitively detecting fast moving objects according to their size and position on the screen, calculating motion in terms of refresh rate and frame number. Be the first to spot the foul or notice if the ball was out thanks to Ai-Clarity's crystal-clear visuals that allow you to enjoy up to 4K experience with content of lower resolutions, so you can capture every pivotal moment.

Gamers will also appreciate Ai-Motion's ability to convert low frame images to high frames, restoring silky-smooth visuals without any blurring or tearing for uninterrupted game play. Further enhancing the gaming experience, Ai-Contrast helps you see more in the dark, unveiling enemies hidden in the shadows during game play.

The outstanding AiPQ Processor 3.0 can be found in the latest select TCL QD-Mini LED TVs now available to purchase across global markets, allowing customers all over the world to discover the benefits of intelligent multi-dimensional optimization.

About TCL Electronics

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leader in the global television industry. Founded in 1981, it now operates in more than 160 markets around the world. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL website at https://www.tcl.com.

Source: TCL Electronics