Perfect World to pioneer digital culture and creative sector in joint hands with partners

AsiaNet 90084

 

WUXI, China, June 15, 2021 /PRNewswire=KYODO JBN/ --

 

Perfect World Investment & Holding Group (Perfect World) held a cooperation

conference in Wuxi City and inked strategic cooperation agreements with seven

enterprises and institutions of different fields on June 3.

 

As a world's leading entertainment group, Perfect World proposed "Creative

Thinking" strategy, aiming at breaking the barrier of the real world and

virtual world, and combining new types of games with traditional industries so

as to empower the development of traditional industries and promote digital

upgrade of traditional industries as well.

 

Under the "Creative Thinking" strategy, Perfect World has made significant

achievements in its cooperation with enterprises and institutions, such as

implanting scenes of the Qinhuai Lantern Fair of Nanjing Confucius Temple into

its famous game "Zhuxian," and the collaboration between its mobile game

Chronicle of Infinity and the famous sports brand Peak.

 

Perfect World CEO Dr. Robert H. Xiao said at the conference that after all the

successful cases, Perfect World has been more confident about cross-over

cooperation between digital culture industry and traditional industries. He

promised that Perfect World will keep exploring to establish a value chain that

empowers traditional industries, and incubate more new types of culture

content, products, and business models.

 

In its collaboration with Nianhuawan scenic spot in Wuxi, Perfect World

gamified the scenic spots, and brought tourists an immersive experience by

combing the scenic spot and the digital world. The move helps the scenic spot

to upgrade from service-based economic to experience economy.

 

"Not only will we explore subdivided fields with partners, but also work as a

bridge to promote cross-over cooperation among companies in various fields, so

as to achieve common development," said Dr. Xiao. "And we hope to joint hands

with our partners to unlock a new track in this 'experimental production' of

the culture industry that faces the future," he added.

 

Perfect World will tailor a whole set of solutions and plans on digital

upgrading partners' products based on their requirements. For example, in its

cooperation with Shanghai Science and Technology Museum, Perfect World will

develop a game to turn the complicated scientific knowledge into visions to

help readers understand the scientific knowledge. The Group will also have an

in-depth cooperation with China Audio-video and Digital Publishing Association

in the field of education and vocational training such as e-sports talent

cultivation.

 

The culture department of Beijing's Dongcheng district, People's Cultural

Tourism of People's Daily, a cultural & creative institute affiliated to

Tsinghua University, Beijing Dongsheng Bozhan Cloud Computing Technology Co.,

Ltd., and Nianhuawan scenic spot, also signed strategic cooperation agreements

with Perfect World in the brand cooperation conference.

 

 

 

SOURCE: Perfect World

 

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   Caption: Perfect World reaches strategic cooperation with enterprises and institutions.