HONOR Gathers with Friends to Celebrate its 2021 Going Beyond Journey

PR93753

 

SHENZHEN, China, Dec. 16, 2021 /PRNewswire=KYODO JBN/ --

 

- Brand Premieres New Video Highlighting 2021 Achievements and Announces New

Product Launch

 

HONOR, a leading global provider of smart devices, today celebrated a major

milestone for the brand – the successful completion of its first year as a

global premium technology brand. Together with over 180 million friends and

industry partners, HONOR looked back at its journey and achievements in 2021.  

 

"Thanks to the support of our friends and partners over the past year, HONOR

has been able to deliver on our promise to help consumers go beyond as well as

expand our brand to provide both premium and accessible technology to a wider

range of users," said George Zhao, CEO of HONOR Device Co. Ltd. "I am so proud

of the industry breakthroughs we have introduced as a result of the dedication

and passion of my colleagues and collaborations with our leading global chain

partners. It has really been great to see how we are shaping a shared future

together."

 

Evolving into an Iconic Global Technology Brand

 

One of HONOR's top priorities as it transforms into a global technology brand

is to create a new intelligent world for all, by continuously introducing new

innovations and ways for people to connect.

 

The introduction of 5G and 6G communication network technology has greatly

improved the amount of information that can be transmitted. AI processing power

has provided unlimited possibilities for imagination, opening up a new era of

interconnectivity and making the integration of the physical world and the

virtual world possible for everyone. To support the creation of an intelligent

world for all, HONOR introduced its "HONOR Multi-screen Collaboration" in 2021,

featuring technology for a variety of usage scenarios, and integrating HONOR's

1+8+N strategy. Powerful interconnectivity capabilities allow HONOR's

smartphones, laptops, tablets, watches, earphones, smart screens and other

smart devices to seamlessly connect together to support the continuous flow of

more services down the line.

 

In addition, HONOR spent the past year developing strategic collaborations with

its global supply chain partners and established over 30 partnerships with

leading suppliers including AMD, Intel, MediaTek, Microsoft and Qualcomm. HONOR

launched the MagicBook 16 at the end of September and will be upgraded to the

new Microsoft Windows 11 starting from December, it allows users to efficiently

manage their workflows and enhance their productivity thanks to a multi-screen

collaboration feature which projects the smartphone screen and files onto the

laptop. Looking ahead to 2022, HONOR will continue its journey creating a new

intelligent world for all through the launch of innovative new products packed

with groundbreaking features.

 

Launching Innovative Products for a Wider Range of Consumers

 

HONOR introduced its first global product in 2021 with the launch of the HONOR

50 at the end of October. The HONOR 50 is equipped with GMS and is the first

smartphone to feature Qualcomm's SnapdragonTM 778G Mobile Platform. In

addition, the HONOR 50's stunning design and innovative vlogging capabilities

has raised the benchmark for smartphones in this category. The launch of the

HONOR 50 brought HONOR's presence to more than 40 countries around the world

along with the support of a powerful global distribution network including

high-profile retailers and operators such as Amazon, Esprinet, Fnac, Orange,

Telcel, Telefonica and Vodafone as well as HONOR-owned stores in Russia,

Malaysia and Peru.

 

"Through both online and offline channels, we have been able to expand our

offerings to even more consumers," said Zhao. "We are grateful for the trust of

our retail and carrier partners around the world and look forward to

introducing more products together in 2022. And, before we bid farewell to

2021, I am thrilled to share a final product launch announcement today. We will

be launching a new addition to our popular X series, the HONOR X30, this month

in China."

 

Boasting an immersive 120Hz display, the HONOR X30 features a 6.81-inch screen

with super narrow 1.05mm side bezels. Inside, it comes packed with a 4800mAh

battery for all-day productivity, and is lighter and thinner than the last

generation, weighing just 189g and measuring in at just 8.05mm. Powered by the

Qualcomm Snapdragon 695 5G Mobile Platform, the HONOR X30 has a 15 percent CPU

and 30 percent GPU boost compared to the previous version. Available from

December 16, the HONOR X30 will be priced starting at 1499 RMB.

 

To celebrate the brand's 2021 achievements, HONOR developed a short video of

its journey for its friends and partners: hihonor.com

(https://www.hihonor.com/content/dam/honor/global/news/2021/12/honor-anniversary

/honor-anniversary-video-compressed.mp4)

 

Honoring the Global Community's Resilience, Positivity and Creativity

 

For many years, HONOR has supported and inspired global design talent to

explore the intersection of art and technology. The brand recently hosted its

2021 HONOR Talents Global Design Contest, a global competition that recognizes

the outstanding creativity and artistic contributions of designers from around

the world. The competition received 5,000 submissions featuring captivating

artworks from designers in Asia, Europe, Africa, and America, and showcased how

art and technology can fuse together to create real masterpieces.

 

In addition, the brand continued its successful HONOR Magic Moments Awards, a

competition that encourages people to explore the beauty of the world around

them through smartphone photography and videography as well as providing a

global exchange platform for enthusiastic photographers to share their skills.

In just 70 days, over 200 thousand images were submitted under the

competition's eight themes.

 

And as HONOR celebrates overcoming its own challenges to introduce industry

breakthroughs this year, the brand wanted to take a moment to celebrate the

inspiring people from around the world who triumphed in the face of adversity,

despite 2021 being a difficult year. The brand unveiled its HONOR Your Smile

video, which celebrates the resilience people around the world demonstrated

over the year and the joy a simple smile can bring to people's lives. The HONOR

Your Smile video can be viewed at hihonor.com

(https://www.hihonor.com/global/events/honor-anniversary/).

 

About HONOR

 

HONOR is a leading global provider of smart devices. It is dedicated to

becoming a global iconic technology brand and creating a new intelligent world

for everyone through its powerful products and services. With an unwavering

focus on R&D, it is committed to developing technology that empowers people

around the globe to go beyond, giving them the freedom to achieve and do more.

Offering a range of high-quality smartphones, tablets, laptops and wearables to

suit every budget, HONOR's portfolio of innovative, premium and reliable

products enable people to become a better version of themselves.

 

For more information, please visit HONOR online at www.hihonor.com

(https://urldefense.proofpoint.com/v2/url?u=http-3A__www.hihonor.com_&d=DwMFAg&c=qwStF0e4-YFyvjCeML3ehA&r=AUH-JyATnse0bR8BChWzsAd9IRCKBzvs7s57gVnDgnI&m=IRjlVeb32JtGELuQWAoddl2TYBd34hmTyr8BkmSrIjM&s=qxscmlebC4uAPZ49wzy542y3xiyRdWHKcYr5ISs_qDE&e= ) or email newsroom@hihonor.com

 

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Source: HONOR

 

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   Caption: "Shaping a Shared Future" 2021 HONOR Anniversary