CELEBRATE LUNAR NEW YEAR WITH JOHNNIE WALKER BLUE LABEL

PR94179

 

LONDON Jan, 21, 2022 /PRNewswire=KYODO JBN/ --

 

TODAY, Johnnie Walker, the world's number one Scotch whisky1, launches an

exclusive Johnnie Walker Blue Label Lunar New Year limited edition. The

stunning 2022 limited edition design created by Chinese artist Shan Jiang

celebrates the year of the Tiger.

 

The intricate illustrations by Shan Jiang are dedicated to the one who never

walks alone to the one whose steps inspire yours. With imagery paying homage to

the Tiger as a symbol of strength and progress, and the majestic animal

depicted with golden wings, recalling the famous Chinese idiom.

 

The visuals are completed with the Tiger high amongst the mountain clouds,

ascending towards the modern metropolis a sign of prosperity and progress,

signifying good fortune for all in the year to come.

 

Artist Shan Jiang said: "In the last two years we've triumphed over tremendous

challenges. I used that thought to look to the year ahead with positivity and

use Chinese mythology and the idea of progress, of always moving forward, to

inspire my designs and discover ideas from my culture that resonate with

Johnnie Walker.

 

"That is why I chose the Tiger with wings for Johnnie Walker Blue Label, it's a

common Chinese saying. My mother and father immediately came to mind, they have

always supported me as an artist no matter how things were going, they gave me

great strength to achieve - like the winged Tiger ascending above the mountains

to the sky. It gives me energy to think of this and to create something

beautiful from this idea."

 

Shan Jiang's intricate illustration is matched by the rare whiskies and

centuries of craft that creates the rich fruity flavours; perfectly balanced

smoke found in every bottle of Johnnie Walker Blue Label.

 

He said: "I like to think that the thought and time that goes into my designs

echo the craft of Johnnie Walker Blue Label. Inside every bottle of Blue Label

are rare, handpicked whiskies - each bringing distinctive character. I hope to

bring that to my work."

 

Johnnie Walker Blue Label is a velvety smooth and vibrant Scotch whisky with

layers of fruit, spice and long, lingering smokiness. Only 1 in 10,000 casks in

our unparalleled reserves of over 10 million maturing Scotch whiskies has the

richness and character required to intricately craft Johnnie Walker Blue Label,

including some irreplaceable casks from long-closed "ghost" distilleries.

 

This limited edition design is available in selected markets globally. Johnnie

Walker is also launching John Walker & Sons King George V Lunar New Year

Limited Edition Design and a John Walker & Sons XR 21 Lunar New Year Limited

Edition Design both beautifully illustrated by Shan Jiang.

 

About Johnnie Walker:

Johnnie Walker is the world's number one Scotch Whisky brand (IWSR 2019),

enjoyed by people in over 180 countries around the world. Since founder John

Walker started in business 200 years ago, those who blend its whiskies have

pursued flavour and quality above else.

 

Today's range of award-winning whiskies includes Johnnie Walker Red Label,

Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and

Blue Label. Together they account for over 14 million cases sold annually

(IWSR, 2020), making Johnnie Walker the most popular Scotch Whisky brand in the

world.

 

About Diageo:

Diageo is a global leader in beverage alcohol with an outstanding collection of

brands including Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor

whiskies, Smirnoff and CA(R)roc vodkas, Captain Morgan, Baileys, Don Julio,

Tanqueray and Guinness.

 

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock

Exchange (DEO) and our products are sold in more than 180 countries around the

world. For more information about Diageo, our people, our brands, and

performance, visit us at www.diageo.com. Visit Diageo's global responsible

drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to

share best practice.

 

Celebrating life, every day, everywhere.

 

[1] IWSR 2020

 

Photo -

https://mma.prnewswire.com/media/1730695/Johnnie_Walker_Lunar_New_Year.jpg

 

SOURCE: Johnnie Walker