PATAGONIA & HEIQ LAUNCH JOINTLY DEVELOPED NEXT GENERATION MINT-BASED TEXTILE ODOR CONTROL TECHNOLOGY

PR96501

 

ZURICH, June 15, 2022 /PRNewswire=KYODO JBN/ --

 

HeiQ and Patagonia take their long-standing research collaboration to the next

level and announce the launch of a jointly developed odor control technology

for textiles, HeiQ Fresh MNT - renewably sourced mint oil-derived textile

technology to control malodor development on textiles.

 

The long-standing research partnership between Patagonia and HeiQ resulted in

yet another innovative solution for a problem on many textiles – malodor.

Inspired by Patagonia's determination to continuously improve the chemistry

used on all their products, the two pioneers announce the launch of HeiQ Fresh

MNT, next generation sustainable odor control based on essential mint oil

derived from a renewable and sustainable source.

 

The similar environmental and social philosophy shared between Patagonia and

HeiQ was the backbone for the two brands to embark on an intense research

partnership since 2015. Patagonia gives the ideas and sets the principles, HeiQ

uses its expertise in specialty chemical formulation and application to

textiles to create finishings that outperform the market in terms of

sustainability and functionality.

 

Next Level Sustainable Odor Management

 

HeiQ Fresh MNT is the latest addition to the HeiQ Fresh family of sustainable

odor management technologies, complementing the company's mineral-based HeiQ

Fresh HAX and the bio-based HeiQ Fresh FFL. HeiQ Fresh MNT uses a renewable and

responsibly sourced mint oil-derived textile technology to control malodor

development on textiles, providing fabrics with a long-lasting odor control

capability that keeps garments smelling fresh and wearers feeling clean and

comfortable all day long. Based on test method ISO17299-3A using isovaleric

acid, treated synthetic fibers more than double the odor control efficiency

versus current industry standards.

 

HeiQ Co-founder and CEO, Carlo Centonze, says: "Our partnership with Patagonia

has always been productive as they constantly stretch our innovative

capabilities. It therefore comes as no surprise that we were able to discover

the powerful properties of mint as an active ingredient for our next generation

odor control technology. HeiQ Fresh MNT is further confirmation of our

dedication to enhance people's lives with sustainable innovation. With odor

control you need to wash less, saving water, detergent, energy, microfiber and

prolong the life of garments. We can all now look forward to a fresher smelling

society with natural, reliable and durable odor control."

 

Patagonia as first mover

 

Patagonia, as the development partner, is the first to commit to the technology

and will start to upgrade its products in the near future.

 

Laura Hoch, Material Innovation Engineer from Patagonia, says: "HeiQ is a

valuable innovation partner and we're really excited about this technology. Not

only does HeiQ Fresh MNT keep garments fresh in a sustainable way, it performs

even better than what we currently use. We have been relentlessly testing this

technology and lining up the supply chain to bring products enhanced with HeiQ

Fresh MNT to the market as quickly as possible."

 

About HeiQ

 

HeiQ (LSE: HEIQ) is a Swiss IP innovator and established global brand in

materials and textile innovation. Founded in 2005 as a spin-off from the Swiss

Federal Institute of Technology Zurich (ETH) and listed on the London Stock

Exchange Main Market since 2020, HeiQ is focused on improving the lives of

billions of people world-wide by adding hygiene, comfort, protection and

sustainability to the products we use every day. HeiQ has strong IPs which are

at the forefront of global technology. Active in multiple markets: textiles,

carpets, antimicrobial plastics, conductive coatings, medical devices,

probiotic household cleaners, personal care and hospital hygiene, HeiQ has

created some of the most effective, durable and high-performance technologies

in these markets today.

 

A trusted innovation partner for over 300 global brands and with a substantial

R&D pipeline, HeiQ has won multiple awards such as the Swiss technology and the

Swiss Environmental award and gained a strong reputation for the ESG and

sustainable downstream effect of its innovations. HeiQ researches new solutions

for partners, delivers scaled up manufacturing from its sites across the world

and helps partners with go-to-market launches - aiming for lab to consumer in

months. www.heiq.com

 

About Patagonia

 

Patagonia is a Certified Benefit Corporation based in Ventura, CA that is

recognized internationally for product quality and environmental activism.

Patagonia has contributed more than $145 million in grants and in-kind

donations to date to grassroots non-profits working to protect people and the

planet.

 

CONTACTS

 

HeiQ Materials AG

www.heiq.com

info@heiq.com

+41 56 250 68 50

Patagonia

 

Media contact for interview or high-res image:

Loraine Stantzos

VP Marketing Communications

loraine.stantzos@heiq.com

 

Corey Simpson

Product Communications

corey.simpson@patagonia.com

 

Source: HeiQ Materials AG