Hivestack partners with China's leading offline advertising solution provider, Focus Media
PR98965
SHANGHAI, CHINA and MONTREAL, Nov. 24, 2022 /PRNewswire=KYODO JBN/ --
-- Partnership to offer programmatic scale to local and international brands
across China
Hivestack (
), the world's leading, independent programmatic digital out of home (DOOH) ad
tech company today announced a partnership with Focus Media (
), China's leading offline advertising solution provider. Focus Media's DOOH
inventory across office building elevators will gradually be integrated into
the Hivestack Supply Side Platform (SSP) allowing advertisers to activate large
scale programmatic DOOH campaigns via Private Marketplace (PMP) deals across
China.
Focus Media covers 2.6 million elevator terminals across China with a wide
selection of interactive digital screens, including elevator screens and movie
theater media networks through which advertisers can reach and engage with 300
million urban residents in China in over 230 cities on a daily basis.
Integrating Focus Media's inventory into Hivestack's global SSP will provide
unparalleled access to prime OOH media locations across China and will allow
for advertisers from within China and from global markets outside to seamlessly
plan, activate and measure programmatic DOOH campaigns and drive business
outcomes.
Aileen Ku, General Manager China, Hivestack said: "We are thrilled to be
partnering with Focus Media, one of the world's leading out of home (OOH)
advertising companies. It is such an important addition on our supply side
platform, which offers many boundless opportunities to expand and elevate our
current inventory, enabling Chinese and global brands more accessible in the
market to reach their target audiences with more precision."
Andreas Soupliotis, Founder & CEO of Hivestack commented: "Our partnership with
Focus Media represents a significant milestone for our business in China. We
began this journey two years ago by replicating our tech stack behind the
Chinese firewall to be able to power inside out opportunities for Chinese
brands and also outside-in transactions, bringing overseas revenue to Chinese
DOOH media owners. We are now ready for the next phase of Hivestack China - to
power domestic transactions. With our Focus Media partnership, we now have
incredible scale in China - enough to convince Chinese marketers to augment
omnichannel budgets to include programmatic DOOH. China has been a big
investment and commitment for us - we are so excited to see our vision bear
fruit."
Cindy Chen, Chief Strategy Officer, Focus Media added: "We are excited to
announce this strategic partnership with Hivestack as we continue to develop
our programmatic digital out of home (DOOH) offering across China. The way in
which Hivestack has built their technology in China is extremely valuable to
our business as Focus Media has been offering "targeted" premium ads to reach a
subdivision of specific audiences. This can now be further empowered with
advanced technology and data from Hivestack."
Jason Jiang, Chairman & CEO, Focus Media said: "With the advantages of Focus
Media's centralized media resources and our strong brand exposure in the
market, this partnership with Hivestack will help advertisers in China and
globally to achieve rapid business growth."
Leveraging technology and data, programmatic DOOH is empowering brands to
connect and engage with audiences outside of their homes in a more concise and
measurable way than ever before. Media owners are increasingly leaning towards
generating DOOH revenue via programmatic. Through this new partnership, Focus
Media and Hivestack have created an incredible opportunity for advertisers to
engage with 300 million mainstream consumer groups in China, bringing the OOH
industry to new heights with new innovation and new business breakthroughs in
China.
About Hivestack (
)
Hivestack is the largest independent, global, full stack, marketing technology
company, powering the buy and sell side of programmatic digital out of home
(DOOH) advertising. Hivestack was founded in 2017 with headquarters in
Montreal, Canada and operates in 25+ countries across the globe. For more
information, please visit hivestack.com (
) or follow us on LinkedIn, Twitter and Facebook @hivestack.
About Focus Media (
)
Focus Media Information Technology Co., Ltd. (002027.SZ) operates China's
largest lifestyle targeted interactive digital media network. The Company
offers one of the most comprehensive targeted interactive digital media
platforms aimed at Chinese consumers at various urban locations. The
increasingly fragmented and mobile lifestyle of Chinese urban consumers has
created the need for more efficient media means to capture consumer attention.
Focus Media's mission is to build an increasingly comprehensive and measurable
interactive urban media network that reaches consumers at various out-of-home
locations.
Media Contact:
Ginny Bourne
Global Marketing & Communications Director
ginny@hivestack.com
SOURCE: Hivestack Inc.
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