PsorCARE Program by LEO Pharma Asia Focuses on Treatment Adherence to Improve Psoriasis Treatment Outcomes

AsiaNet 51918

SINGAPORE, January 28, 2013 /PRN=KYODO JBN/ --

     Psoriasis is a little-understood skin condition that carries a strong

social stigma through its emotional impact on sufferers that can far outweigh

the disease's physical impact. That is why proper support and guidance from

healthcare providers is crucial in achieving optimal treatment adherence, one

of the main challenges in psoriasis management.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20110606/460992 )

    LEO Pharma, the global leader in dermatology care, announced the launch of

the PsorCARE program in Asia, starting with Singapore, on 26 January 2013. The

first-of-its-kind initiative in the region, PsorCARE, which stands for

"Psoriasis Coach All-Round Education", will kick off on 26 January, 2013.

Developed by LEO Pharma Asia and PsorAsia, PsorCARE's goal is to enhance the

counseling skills of healthcare practitioners for optimal patient-healthcare

provider relationship leading to better treatment outcomes for those who suffer

from the skin condition Psoriasis.

    "LEO Pharma is committed to bringing this program to Asia because we are

aware of the challenges that patients with Psoriasis face in their everyday

lives. We want patients with Psoriasis to know that trained support is

available and that it is possible for them to live life as normally as

possible. Our ultimate aim is to give these patients hope and help improve the

quality of their lives," said Mr. Ng Choon-Peng, Chief Executive Officer of LEO

Pharma Asia Pte Ltd.

    Psoriasis - the disease

    Psoriasis is a chronic non-contagious inflammatory skin condition that

affects approximately 40,000 Singaporeans[1], and up to three in every hundred

people globally[2]. It is also one of the top ten most common skin diseases in

Singapore[3], but is little understood amongst the general public, earning it a

social stigma for its highly visible effects on human skin, such as thick,

silvery scales and pink raised skin. Hence, Psoriasis also exerts a

psychological toll on patients, with a 44 percent increased risk of suicide, a

39 percent increased risk of depression, and a 31 percent increased risk of

anxiety. Patients with severe psoriasis have a 72 percent increased risk of

depression[4].

    The need for the PsorCARE program

    Many patients require a deeper and better understanding of the disease and

the treatment options, which can be achieved with improved access to

information through healthcare professionals. With professional counseling

readily available, patients have the necessary support to better able to manage

both the physical and psychological toll from living with Psoriasis.

    For patients who require long-term therapy for Psoriasis, treatment

adherence - whether it be medicinal, behavioral, lifestyle or a combination of

treatments - is essential for achieving optimal outcomes. Extensive market

research has identified that adherence is founded on good communication and a

positive relationship between the patient and healthcare practitioners. This

applies in particular to nurses who are in regular contact with patients[5].

    Treatment adherence has been shown to be poor for many Psoriasis

patients[6]. It is defined by the World Health Organization (WHO) as "the

extent to which a person's behavior - taking medication, following a diet,

and/or executing lifestyle changes, corresponds with agreed recommendations

from a health care provider". Psoriasis patients find it challenging to adhere

to their treatment modality because the application of their medicine requires

discipline and patience, and this impacts their lifestyle. More significantly,

the lack of apparent results dampens their morale which in turn affects

negatively, the follow-through with recommended treatment.

    "The nurse's role is extremely important, not just in terms of

administering care. Nurses are in a unique position to provide support and

strength through empathy and personalized care. Most importantly, they are able

to manage patients' expectations of the treatment and encourage them to adhere

to it, because typical Psoriasis treatment requires long-term commitment to

topical medicines that present numerous application challenges," said Dr. Colin

Theng, Senior Consultant and Chief of the Psoriasis Unit, National Skin Centre

(NSC), and President of the Psoriasis Association of Singapore (PAS).

    How does the PsorCARE program work?

    With the objective of improving patient adherence for optimal outcome in

the treatment of psoriasis, PsorCARE is a peer-based training platform that

teaches trainees how to achieve a balance between asking, listening, and

informing when communicating with patients about the living and overcoming the

burden of their disease. The program also enables trainees to translate

theoretical approaches to practical implementation.

    More about PsorCARE in Singapore

    The session on 26 January 2013 will be led by Colleen Scalise, RN, Clinical

Lead, Nurse Counseling Program, and Field Nurse Team Leader, Bayshore Specialty

Rx and Dr. Theng. Seven major local hospitals will be participating in the

training session.

    "As the leader of a team of field nurses for Canada's largest provider of

home and community health care services, and having worked extensively with

Psoriasis patients, I understand the difficulties they go through physically

and emotionally, as well as adhering to their treatment. As a healthcare

provider, the support that we can give can benefit a patient greatly, and I am

pleased that we have this opportunity to share our knowledge and experience

with other healthcare providers here in Singapore," said Ms. Scalise.

    About LEO Pharma

    Founded in 1908, LEO Pharma is an independent, research-based

pharmaceutical company. LEO Pharma develops, manufactures and markets

pharmaceutical drugs to dermatologic and thrombotic patients in more than 100

countries globally. The company has its own sales for-ces in 61 countries and

employs around 5,000 people worldwide. LEO Pharma is headquartered in Denmark

and is wholly owned by the LEO Foundation.

    About PsorAsia

    Formally launched in February 2012, PsorAsia is the Federation of Psoriasis

Association in Asia-Pacific. It aims to improve medical care, greater public

understanding and increased research, and to explore the challenges psoriasis

presents to the Asia-Pacific psoriasis community. PsorAsia is spreadheaded by

Josefine De Guzman, the President and Founder of Psoriasis Philippines, Inc.

(PsorPhil). The country members of PsorAsia are all Asia countries, Australia

and New Zealand.

    1. http://psoriasis.org.sg/psoriasis/psoriasis-facts.html

    2. Papp KA, Henninger E. Safe psoriasis control: a new outcome measure for

the composite assessment of the efficacy and safety of psoriasis treatment. J

Cutan Med Surg. Dec 2005;9(6):276-283.

    3. http://www.nsc.gov.sg/showpage.asp?id=141

    4. Kurd Sk, Troxel AB, Crits-Christop P, and Gelfand JM. The risk of

depression, anxiety and suicidality in patient with psoriasis: a

population-based cohort study. Archives of Dermatology. 2010 Aug:146(8)891-5.

And: Gupta MA, Gupta AK. Depression and suicidal ideation in dermatology

patients with acne, alopecia areata, atopic dermatitis and psoriasis. British

Journal of Dermatology. 1998;139(5):846-50.

    5. A Bewley, B Page. Maximising patient adherence for optimal outcomes in

psoriasis. JEADV 2011

    6. Hol. Poster (P573) presented at the EADV Congress, 6-10 October, 2010,

Gothenburg, Sweden

                                    PsorCARE Backgrounder

    About PsorCARE (Psoriasis Coach All-Round Education)

    PsorCARE is the first-of -its-kind initiative developed by LEO Pharma Asia

in collaboration with PsorAsia and the Singapore Nurses Association (SNA) to

enhance the counseling skills of healthcare practitioners to specifically

address a key unmet need of Psoriasis patients, treatment adherence.

    The program aims to strengthen communication between healthcare

practitioners and their patient in an attempt to increase treatment adherence,

a major hurdle in the successful treatment and management of psoriasis, leading

to better treatment outcomes for their patients.

    Psoriasis is a common condition that affects up to three in every hundred

people.[1] The most common type is 'plaque' psoriasis.[2] More than half of

patients with plaque psoriasis also experience symptoms on their scalp.[3]

    Many patients require a deeper and better understanding of their disease

and available treatment options. Educating patients can be achieved by

providing them with comprehensive information pamphlets, explaining their

disease, and through treatment with other healthcare professionals including

counseling support. The strategy behind this holistic approach to disease

management is to allow the patient to better manage not only the physical

attributes of the disease but psychological aspects as well, minimizing

psoriasis's impact on the patients' daily lives.

    For patients who require long-term therapy for psoriasis, treatment

adherence - whether it be medicinal, behavioral, lifestyle or a combination of

treatments - is essential for achieving optimal outcomes. Extensive market

research has identified that adherence is founded on excellent communication

and a positive relationship between the patient and healthcare practitioner.

This is particularly true in the case of nurses who are in regular contact with

the patients.[4] Nurses are in a unique position to lend their support to the

patient who often requires additional assistance in order to cope with

psoriasis. The support includes education, providing empathy, personalized care

and importantly, managing the patients' expectations of the treatment.

    PsorCARE Core Program

    The objective of PsorCARE is to improve patient adherence for an optimal

outcome in the treatment of their psoriasis. The key feature of PsorCARE is a

gentle form of counseling which was developed in the 1980s using the

motivational interviewing (MI) method. The program addresses the following

topics:

     - Patient's perspective

    - Psoriasis disease overview

    - Counseling skills

    - Treatment options

    - Patient behavioral modification

     PsorCARE Program Outcomes

    A peer-based training platform, PsorCARE will strive to guide trainees to

achieve a balance between asking, listening, and informing when communicating

with patients about living with and overcoming the burden of their disease. The

program also enables trainees to translate theoretical approaches to practical

implementation.

    PsorCARE will be rolled out initially in three markets across Asia starting

with Singapore. LEO Pharma will organize the first training session on 26 Jan

2012 and the session will be led by RN Colleen Scalise, Clinical Lead, Nurse

Counseling Program, and Field Nurse Team Leader, Bayshore Specialty Rx and Dr.

Colin Theng, Senior Consultant and Chief of the Psoriasis Unit, National Skin

Centre (NSC), and President of the Psoriasis Association of Singapore (PAS). A

total of seven restructured hospitals in Singapore will be participating in the

training session.

    1. Papp KA, Henninger E. Safe psoriasis control: a new outcome measure for

the composite assessment of the efficacy and safety of psoriasis treatment. J

Cutan Med Surg. Dec 2005;9(6):276-283.

    2. A.D.A.M. Medical Encyclopedia. Psoriasis.

http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0001470. Last accessed May 2012.

    3. National Psoriasis Foundation. Scalp psoriasis. Scalp psoriasis.

Available at:

http://www.psoriasis.org/about-psoriasis/specific-locations/scalp. Accessed

June, 2012.

    4. A Bewley, B Page. Maximizing patient adherence for optimal outcomes in

psoriasis. JEADV 2011

    SOURCE: LEO Pharma