Trading With Indonesia - New Report Helps Exporters
Trading With Indonesia - New Report Helps Exporters
AsiaNet 52728
AMSTERDAM, Apr. 16/PRN=KYODO JBN/ --
A report published this week gives exporters an insight into how to profit
from the opportunities of trading with Indonesia.
'Trade successfully with Indonesia', produced by leading credit insurer
Atradius, covers those factors that need to be addressed if export ventures to
Indonesia are to be successful. Atradius is also broadcasting an accompanying
webinar on this topic.
Indonesia holds immense opportunities for foreign exporters, especially
those whose traditional markets are stagnant as economic problems continue to
embattle many countries. It is one of the world's fastest developing economies,
whose growing middle classes have a taste for foreign goods and services. Add
to that its government's extensive investment in much needed infrastructure
projects and the prospects for foreign businesses become even more apparent.
As the report points out, foreign suppliers need to take time to understand
every aspect of the Indonesian marketplace.
A local representative is a prerequisite and choosing one that understands
your business is essential. In a country as vast as Indonesia, it is also
advisable to engage a distributor with a proven track record.
A business model that works in traditional markets may not in emerging
markets like Indonesia. Pricing strategy needs to take into account the cost of
distribution - Indonesia is as vast in area as the USA - and average incomes
are still considerably lower than in more mature markets. Though there are many
channels to promote products in Indonesia, foreign suppliers need to tread
carefully. In a country steeped in religion and traditional values, there is a
sensitivity to some elements of advertising that are acceptable in other
countries.
Intellectual property (IP) theft is always a concern and, while the
Indonesian authorities have made considerable progress in combating IP theft,
it can still be a real danger. Foreign exporters should register their patents,
trade marks and designs at the earliest opportunity in Indonesia as
registration in another country will not protect their rights.
Foreign suppliers must also ensure compliance with Indonesia's often
complex import regulations and take account of import tariffs, which can vary
considerably by product.
Indonesian business culture can be alien to those used to trading in western
countries. Even the nuances of the Indonesian language can be misleading, and
so it is advisable for foreign suppliers to have a fluent Bahasa Indonesia
speaker on their team.
The Indonesian legal system is based on the principle of Pancasila, valuing
consensus above confrontation. If a dispute over payment arises, the
contractual parties must seek agreement through mediation or arbitration before
resorting to court proceedings.
'Trade successfully with Indonesia' refers to the support that Atradius
itself gives foreign exporters to Indonesia, through its debt collection arm,
specialising in the amicable debt resolution, and credit insurance giving peace
of mind to those exporters seeking to establish valuable trade relationships
while avoiding cash flow problems.
The report can be downloaded from Atradius' website
http://www.atradius.com, where you can also register to attend the free webinar
[http://global.atradius.com/indonesia-webinar.html ].
About Atradius
The Atradius Group provides trade credit insurance, surety and collections
services worldwide, and has a presence through 160 offices in 45 countries.
Atradius has access to credit information on 100 million companies worldwide
and makes more than 20,000 trade credit limit decisions daily. Its products
help to protect companies throughout the world from payment default risks
associated with selling products and services on credit. http://www.atradius.sg.
SOURCE: Atradius N.V.
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