Fi Istanbul's Success Demonstrates Unlimited Market Opportunities in Turkey, the Middle East & North Africa
Fi Istanbul's Success Demonstrates Unlimited Market Opportunities in Turkey, the Middle East & North Africa
AsiaNet 53047
AMSTERDAM, May 18, 2013 / PRN=KYODO JBN/--
Staggering 3,000 Visitors + 150 Exhibiting Brands and
Record Re-Booking Volumes for the 2014 Event
Yes, we've got a lot to shout about and so we would like to start with a
huge thank you to all of our exhibitors who helped to make Food ingredients
Istanbul such a great success. As the only dedicated food ingredients event in
the region, last week's highly successful show demonstrates that this region is
thriving and thirsty for the very latest ingredients, solutions, innovations
and networking opportunities.
We are delighted to announce that Food ingredients Istanbul exceeded all
forecasts and expectations with the impressive amount of 3,000 visitors and a
94% rebooking rate. As a launch event, Fi Istanbul welcomed attendees from over
80 different countries, filling all aisles and bustling exhibitor stands.
It is clear that the industry responded well to this launch event. Building
on the high growth rates that the food industry is experiencing in this region,
Fi Istanbul provided a strong platform for all food and beverage manufacturers
to source from over 150 local, regional and international food ingredients
suppliers.
The response from the exhibitors was overwhelming! Many claimed to have had
one of the best shows ever, with a high quality of visitors, a steady flow of
traffic during the 3 days and a good mix of visiting companies, including food
manufacturers from dairy, ice cream, confectionary, meat, poultry and many more.
"Turkey, for a global company, is a very important market for us to be
close to our customers. Food ingredients Istanbul has been a great experience
to meet new customers in 3 days and share projects, prototypes, concepts and
innovations" Luis Fernandez, Vice-President Global Applications, Tate & Lyle
Natasha Berrow, UBM's Brand Director, also commented, "Last week's event
really did surpass even our expectations! The positive response to this launch
event, the new Fi branding and signage provided the innovative environment that
such a growing region deserves."
She continued "the record re-bookings are further indication that
exhibitors see Fi Istanbul as the place to continue to meet their customers and
to expand into this booming region. I'd like to express our appreciation for
the tremendous and ongoing support of all our customers."
"We are very impressed by the quality of visitors; quality is more
important than quantity. We found a lot of good customers that we'll probably
start new business with" Stella Wu, International Sales Manager, JK Sucralose
Visitor feedback also surpassed all expectations. The great mix of local,
regional and international food ingredients suppliers was complimented by many
attendees looking to source new ingredients from companies they never heard of.
"I want to know new suppliers and I want to see some different varieties of
products that I can use for my customers. This is the first year for this
exhibition and it feels like it has being a successful opening and I'm sure it
will get greater and bigger in the coming years." Meleknur Tuzun, Sales
Manager, Agrana
Fi Istanbul is a key part of the Food ingredients Global Portfolio strategy
to extend the its brand into new regions, offering exhibiting clients a
platform to engage with new customers and present their new business growth
opportunities. With the key focus on business development, innovation and
trade, in a region with one of the fastest economic growth rates in the world,
Fi Istanbul proved to be one of the most cost-effective platforms to source new
ingredients, grow market share and act as a stepping stone to this vastly and
yet close to untouched food industry.
Notes to Editor:
Photography
About Fi ingredients Global - the trusted route to market since 1986
Food ingredients first launched in Utrecht, The Netherlands in 1986 and its
portfolio of live events, publications, extensive database, digital solutions
and high-level conferences are now established across the globe to provide
regional and a global meeting place for all stakeholders in the food
ingredients industry. Over 500,000 people have attended our shows over the
years, and billions of Euros of business have been created as a result. With
over 25 years of excellence, our events, digital solutions and supporting
products deliver a proven route to market with a truly global audience.
About UBM Istanbul
UBM Istanbul was established in April 2012 to connect people and create
opportunities for companies wishing to build business between Europe and Asia,
meet customers, launch new products, promote their brands and expand their
markets. Premier brands such as Fi Europe, CPhI, IFSEC, Black Hat, Mother &
Baby Show, Jewellery and many others and will become an integral part of the
marketing plans of companies across more than 10 industry sectors.
About UBM
UBM plc is a global events-led marketing services and communications
company. We help businesses do business, bringing the world's buyers and
sellers together at events and online, as well as producing and distributing
specialist content and news. Our 5,500 staff in more than 30 countries are
organised into specialist teams which serve commercial and professional
communities, helping them to do business and their markets to work effectively
and efficiently.
For more information, go to: http://www.ubm.com
SOURCE: UBM Live
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。