TagCommander Raises　EUR6.5 Million Series B Funding

PR58180

PARIS, Oct. 8 /PRN=KYODO JBN/ -

Round of investment will help Paris-based enterprise tag management pioneer

accelerate its European expansion.

TagCommander, a European pioneer and leader in the growing market for

enterprise tag management systems, has today announced a EUR6.5 million Series B

investment led by Hi Inov - Dentressangle Initiatives, with participation from

XAnge Private Equity, an investor in the company since 2012, and Bpifrance

Digital Ambition Fund.

TagCommander offers a cloud-based platform that helps marketing teams unify and

manage all digital marketing vendor tags inserted in their website pages and

mobile apps; and later, leverage the visitor insight gleaned from unifying all

tags to get their various point marketing solutions to market more effectively

on their own as well as work better together.

Enterprise Tag Management: Unify All Tags

With the TagCommander platform, marketers and their agencies manage the digital

tags of over 400 leading marketing vendors from around the world, with

point-and-click simplicity.

Digital Data Management: Helping Point Solutions to Better Market on their Own

Leveraging the insight they gain exploring visitor data captured by all tags on

their site, marketers may in turn transmit real-time data streams back to their

point marketing solutions so their engagement with online customers and

prospects becomes ever more targeted and personalized.

Digital Attribution: Helping All Tools to Better Market Together

The platform's digital attribution capabilities help marketing teams assess the

genuine contribution of each point solution to their marketing goals - letting

them continuously perfect their marketing mix.

Since its founding in 2010, TagCommander has gained the trust of over 250

enterprise and e-commerce customers in sixteen countries.

The round of financing will help TagCommander fund the company's ongoing

program of innovation, and further accelerate its commercial expansion

throughout Europe. The company has plans to open subsidiaries in the United

Kingdom, Germany, Spain and Italy soon.

"The uniqueness of its technology, the company's growth potential, and the

quality of its management team were key to our decision to support

TagCommander," says Valerie Gombart, Managing Partner of Hi Inov -

Dentressangle Initiatives.

"We are pleased to be given the means to convince European companies to adopt

TagCommander to unify and manage all their digital marketing tags, and then get

their point marketing solutions to not only market more effectively on their

own, but also work better together," says Michael Froment, Founder and CEO of

TagCommander.

About TagCommander

Founded in 2010, TagCommander is a European pioneer and leader in the growing

market for Enterprise Tag Management Systems. The TagCommander online platform

allows marketers to manage the digital tags of over 400 marketing solution

providers with point-and-click simplicity. Leveraging the insight they gain

exploring visitor data captured by all tags on their site, marketers may

transmit real-time data streams back to their point marketing solutions, so

their engagement with customers becomes ever more targeted and personalized.

The company's digital attribution capabilities in turn help marketers assess

the genuine contribution of each marketing solution to their marketing goals.

In sixteen countries, over 250 customers including Axa, Cdiscount, Air

France-KLM, PMU, Europcar, Groupalia, Yoox, Intimissimi, and the Canadian

Yellow Pages trust the company to manage their digital tags; and get their

point marketing solutions to market more effectively on their own as well as

work better together.

About Hi Inov

Hi Inov is the Venture Capital arm of Dentressangle Initiatives. Hi Inov

targets growing technology companies in the areas of POS and SaaS software with

a focus on online services, complex or niche e-commerce, digital media, the

mobile Internet, and communication devices.

About Bpifrance Digital Ambition Fund

Bpifrance Digital Ambition Fund, previously named FSN PME, is a French State

capital fund targeting midsized digital technology companies. With EUR300 million

under management, it is funded by Caisse des Depots and managed by Bpifrance.

Launched by the French State as part of its Future Investment Program, the fund

co-invests in technology companies with strong potential for innovation and

growth.

About XAnge Private Equity

XAnge Private Equity is a regulated private equity vehicle with EUR360 million

under management. Active in France, Germany and Western Europe, XAnge is a

multi-corporate fund with both industrial and financial LPs. The XAnge venture

team primarily invests in fast-growing companies of the digital, mobile, SaaS

software and fintech areas.

Media Contacts:

TagCommander: Eleius Marketing

Etienne Viellard - Phone: +33-1-75-57-13-63 - eviellard@eleius.com

Hi Inov - Dentressangle Initiatives:

Valerie Gombart - Phone: +33-1-76-74-81-14 - v.gombart@hiinov.com

XAnge: Kable; Communication Finance

Anna Casal - Phone: +33-1-44-50-54-76 - anna.casal@kable-cf.com

Alexandre Poidevin - Phone: +33-1-44-50-54-71 - alexandre.poidevin@kable-cf.com

SOURCE: TagCommander